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Guest post by: William Bradley Become an Author

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People are always asking me - What is the best franchise? It's a difficult question to answer, given the intangibles that might be great for one person and not another.The economic environment also may play a role as well as demographics. My answer is always, "I don't know." Think about it. There are so many factors tangible and intangible that may have an influence in determining what is the best franchise for you. Trust me, I know there have been numbers of articles written about "Finding the Best Franchise for You" or "Finding the Right Franchise." For your benefit, I'm not going to bore you with any more of the same old rhetoric.

Let's talk about where our economy and the demographics within the economy are trending. Trends, especially hard trends are fully predictable. Hard trends do not change or cannot be changed by making a different choice. Soft trends might happen depending on a particular event or choice. So, for the purposes of this article, let's discuss age as a hard trend. We're going to get older and we are going to require more health care than we require today. The post war population boom is now a pure fact. Everyone of those "baby boomers" is going to get older and, without question, their health will become a factor in their life.

I know you've heard this a million times as well. We've all heard about the baby boomer generation and what we might all expect. The problem is, no one is doing anything about it. The government has known about it for years, yet Medicare, Medicaid and Social Security are severely underfunded. Nearly 80 million baby boomers will require an increased level of health care in the U.S. alone. Where is that health care going to come from? Are there enough hospitals, enough doctors and nurses, and, for our purposes are there enough service providers to care for the elderly at home. Right now, the answer to that question is a resounding NO. The impact of this is growing and growing and remember the hard trend is that the first baby boomer turned 62 on January 1, 2008. During 2008, about 3.2 million baby boomers turned 62. Today, that number is about 50 million and in 2030, the number of baby boomers will be around 84 million. Who is going to take care of these people?

So, if we ask ourselves, "What is the Best Franchise" it may very well be a franchise offering health care and home health care services to the baby boomers that make up this hard trend. The demand for these services are not going to go down. Today, there's not enough hospitals to take care of them. There's not enough assisted living centers to house those that will need care and companionship and there's not enough home health care businesses to provide both medical and non-medical home health care.

The good news is that there are a variety of home health care franchises to choose from. Some are quite established with strong brand recognition and there are some that offer both medical and non-medical health care. Franchises that offer non-medical health care are typically home based businesses and can be launched with less that a $50,000 total investment.

As a home health care franchise owner, you would manage a team of caregivers offering health care services. If you see yourself as a good manager of people and you want to provide a valuable service to the elderly, this may be the best franchise for you.

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