Stepping Into the Role

Stepping Into the Role
AmericasBestFranchises.com
By Darice Johnston

The I’s are dotted, the T’s are crossed, the papers are signed. You are a proud, new owner of a promising franchise! You are completely exhilarated about this new opportunity, finding yourself passionate about your work…perhaps for the first time in your life. You look at yourself differently. You carry yourself differently. Your perspective is beginning to change as you take on the responsibilities of making a franchise work, and work well. You are up for the challenge, and everything about you shows it. And when you realize that you’ve arrived at this place, this “zone”…that’s when you know you’ve “stepped into the role”…and nothing could feel better.

“Stepping Into the Role” is a crucial element of franchise ownership, as each step you take down the path of business development will either bring you closer to, or take you further away from, your destination of long-term success. As you move forward you will see how everything you do (or don’t do) has a direct influence on your franchise. Your attitude, actions and decisions can literally “make it or break it” for yourself, your employees and your business.

So, how you can step into the role of “successful franchise owner” and continuously infuse your business with your new, energy-charged perspective? Here are a few suggestions:

Set the pace.
As a franchise owner you are the one who sets the pace of how your franchise looks and feels. If you are energetic, positive and upbeat your employees will model your attitude and behavior and your customers will receive the benefit. How the intangible elements of your business are delivered to your customers strongly depends on you. Your employees need your enthusiasm and example. Don’t just tell them…show them.

Stay involved.
Delegation of duties which are not your forte is a smart time-blocking move. However, stay involved with and retain control of the training and service-oriented aspects of your franchise. You want your customers to consistently experience a high level of service, and staying involved in your franchise is the best way to ensure that the pace you’ve set will have continuous momentum. Your personal involvement can make a difference in how your franchise attains, and retains, business.

Give “Pride of Ownership” to your employees.
A true leader knows how to motivate their team and drive results. Giving your employees an opportunity to make a difference in day-to-day operations will give them a sense of “pride of ownership” and improve company morale. Provide your employees with a forum in which they can express ideas for small improvements on a local level. Regularly extend acknowledgement and awards for their ideas and efforts. These practices will build greater loyalty in your employees…and a happier, healthier franchise overall.

Darice Johnston, Senior Writer for AmericasBestFranchises.com, has worked as a business development strategist to entrepreneurs and sales professionals since 1998. Her coaching methodology, “Build Your Business/Balance Your Life” incorporates the concepts of time management, organizational strategies and life-balancing systems emphasizing the achievement of success-in-life, not just success in business. For more information please visit www.daricejohnston.com.



Stepping Into the Role - To learn more about this author, visit William Bradley's Website.

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