Franchise promotion on the internet
Franchise promotion on the internet
This is the claim by Ovenu, an oven valeting franchise, following a survey which revealed that there is a lack of franchise awareness among a significant number of the UK public.
The company's managing director Rik Hellewell believes it is time for a shift in focus for many franchisers. While traditional promotional methods can be useful to an extent, the internet offers excellent opportunities to tap into a market that does not know much about franchising.
Ovenu's research found that almost one third of people have very little idea of what a franchise is, with more than half of those who claim to know about it unable to give a clear definition.
In addition, awareness of franchise operators was low and mainly limited to recognised brands in the fast-food sector such as McDonald's and Subway.
Mr Hellewell said: "This study must be the wake-up call franchising needs to move into the 21st century and realise that without a cohesive and cost-effective recruitment process supported by our trade body franchisee numbers will drop dramatically.
"If this sector is to attract more people to franchising, it needs to move out of the comfort zone and think smarter about the way it works to promote itself with partners such as banks, business link and the media."
He also voiced concerns that franchisers could miss out on opportunities to attract potential franchisees if it does not fully maximize the internet.
Ovenu's study discovered that people are four times more likely to use online resources than traditional print advertising routes when researching franchising.
Recent data from the International Telecommunication Union (ITU) revealed that there are around 38 million internet users in the UK, which is 63 per cent of the population, showing how much potential there is for franchisers.
The internet also allows people from other countries to view details of franchisers that provide master franchises and regional franchises abroad. With over 200 million internet users in the US for example, according to the ITU, it gives franchisers a great boost if they want to expand to other countries.
Franchising websites such as Franchise Direct provide a platform for franchisers to get noticed by the public, as they can have their profile displayed and if potential franchisees like what they see they can quickly get further information and contact details.
Franchise promotion on the internet - To learn more about this author, visit Diarmuid Kieran's Website.
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Organisations like the British Franchise Association (bfa) and franchisers should "think smarter" and embrace new media, in particular the internet, to promote the industry to the public.
This is the claim by Ovenu, an oven valeting franchise, following a survey which revealed that there is a lack of franchise awareness among a significant number of the UK public.
The company's managing director Rik Hellewell believes it is time for a shift in focus for many franchisers. While traditional promotional methods can be useful to an extent, the internet offers excellent opportunities to tap into a market that does not know much about franchising.
Ovenu's research found that almost one third of people have very little idea of what a franchise is, with more than half of those who claim to know about it unable to give a clear definition.
In addition, awareness of franchise operators was low and mainly limited to recognised brands in the fast-food sector such as McDonald's and Subway.
Mr Hellewell said: "This study must be the wake-up call franchising needs to move into the 21st century and realise that without a cohesive and cost-effective recruitment process supported by our trade body franchisee numbers will drop dramatically.
"If this sector is to attract more people to franchising, it needs to move out of the comfort zone and think smarter about the way it works to promote itself with partners such as banks, business link and the media."
He also voiced concerns that franchisers could miss out on opportunities to attract potential franchisees if it does not fully maximize the internet.
Ovenu's study discovered that people are four times more likely to use online resources than traditional print advertising routes when researching franchising.
Recent data from the International Telecommunication Union (ITU) revealed that there are around 38 million internet users in the UK, which is 63 per cent of the population, showing how much potential there is for franchisers.
The internet also allows people from other countries to view details of franchisers that provide master franchises and regional franchises abroad. With over 200 million internet users in the US for example, according to the ITU, it gives franchisers a great boost if they want to expand to other countries.
Franchising websites such as Franchise Direct provide a platform for franchisers to get noticed by the public, as they can have their profile displayed and if potential franchisees like what they see they can quickly get further information and contact details.
Franchise promotion on the internet - To learn more about this author, visit Diarmuid Kieran's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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