Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Franchising - a short history



Franchising - a short history
   

Franchising as we know it today originated with the Singer Sewing Centre developed by Isaac Singer in 1858. After he had invented the sewing machine, Singer encountered two problems when he took it to the market. The first was that customers had to be taught how to use the new invention before they would buy it. The second was that Singer did not have enough capital to manufacture his machine in large numbers. He then came up with the idea of selling the rights to local business people to sell the sewing machine and train those who bought it. Once he embarked on this route his enterprise expanded rapidly. Fees earned from the licence rights helped to fund his manufacturing costs and, because each franchise was self-financed, Singer was able to tap into the entrepreneurial attributes of his franchisees.

This franchise model was copied in several industries. Coca-Cola was able to expand throughout the United States by shifting the burden of manufacturing, storing and distributing its product to local business people who acquired bottling rights. Car manufacturers who had been spending enormous amounts of capital tooling their assembly lines found they could develop retail distribution networks using capital provided by independent dealers. Oil companies such as Standard Oil and Texaco granted franchises to convenience stores and repair mechanics across the US. In the 1950's Ray Kroc saw the potential in franchising a successful hamburger stand. He has been compared to Henry Ford for bringing the assembly line to the fast food industry. Be they coffee and sandwich bars, fried chicken, pizza or taco diners, many food outlets are now franchised.

Franchising - a short history - To learn more about this author, visit Diarmuid Kieran's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Why You Should Work With a Franchise Consultant
  A franchise consultant will make your journey to become a successful franchisee smoother; he will help you to carry out all the necessary research works and also assist you in selecting the right franchising compan...
Qualities to Look for in a Franchisor
  The franchisor is the person who helps you to succeed as a franchisee. So, look for leadership qualities, experience and integrity while searching for a franchisor.
Why Owning a Franchise is a Better Way to Business Success
  Franchising has many benefits over stand-alone businesses, including training, support and purchasing. It's a great way for people who are not great risk-takers can own their own business. And it's a proven strateg...
I Want to Take My Business to the Next Level
  If you are currently a business owner and thinking about taking the next step, franchising your business; you may want to take a close look at franchising. Franchising can make businesses very successful. Many bus...
Factors to Consider Before Choosing a Franchise
  Choosing the right franchising category is of utmost importance. You have to make sure that there’s enough demand for the service/product. Also, try to learn about the level of competition in that category.

Related Forum Posts Related Forum Posts
Re: Ever been scammed... Re: Ever been scammed...
Bite Size Bite Size
Re: Re Franchise etc Re: Re Franchise etc
Franchising vs. Licensing? Franchising vs. Licensing?
Great Article, chock full of info. Great Article, chock full of info.
New members again and again New members again and again
Need some help! Need some help!
Napoleon on Project Management Napoleon on Project Management

 
About the Author
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Diarmuid Kieran's

Complete
List Of
Franchises
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Diarmuid Kieran's Complete List of Franchises Articles For FREE!
Become An Author