FRANCHISE BROKERS vs FRANCHISING CONSULTANTS
FRANCHISE BROKERS vs FRANCHISING CONSULTANTS
View franchise consultants are what is consider marketing experts. A franchise consultant usually represents the system and how to develop the network but they rarely actually sale franchises. A franchise broker falls into several different groups. There are the "business brokers" that specialize in franchise sales and there are the independents that only represent franchisors and their offering. A business broker may be representing as many as 200 different franchisors and the question becomes whether or not you are receiving the proper representation?
Frankly, the fees are about the same with the business broker usually doing a minimal amount of work. Personally, I've considered the business brokers more of a lead generator than an actual broker. My own experiences after 30 plus years of selling franchises the business broker charges too much for their services. I personally suggest that a franchisor consider in-house marketing after one year or so of offering their franchises to the general public.
FRANCHISE BROKERS vs FRANCHISING CONSULTANTS - To learn more about this author, visit Ken Hollowell's Website.
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There are no set rules, procedures or guidelines that answer whether a broker or consultant will best meet your needs as a franchisor. What is important is who will get the job done?
View franchise consultants are what is consider marketing experts. A franchise consultant usually represents the system and how to develop the network but they rarely actually sale franchises. A franchise broker falls into several different groups. There are the "business brokers" that specialize in franchise sales and there are the independents that only represent franchisors and their offering. A business broker may be representing as many as 200 different franchisors and the question becomes whether or not you are receiving the proper representation?
Frankly, the fees are about the same with the business broker usually doing a minimal amount of work. Personally, I've considered the business brokers more of a lead generator than an actual broker. My own experiences after 30 plus years of selling franchises the business broker charges too much for their services. I personally suggest that a franchisor consider in-house marketing after one year or so of offering their franchises to the general public.
FRANCHISE BROKERS vs FRANCHISING CONSULTANTS - To learn more about this author, visit Ken Hollowell's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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