FRANCHISE BROKERS vs FRANCHISING CONSULTANTS
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Free Download - Choosing Your Franchise Name By Ken Hollowell |
There are no set rules, procedures or guidelines that answer whether a broker or consultant will best meet your needs as a franchisor. What is important is who will get the job done?
View franchise consultants are what is consider marketing experts. A franchise consultant usually represents the system and how to develop the network but they rarely actually sale franchises. A franchise broker falls into several different groups. There are the "business brokers" that specialize in franchise sales and there are the independents that only represent franchisors and their offering. A business broker may be representing as many as 200 different franchisors and the question becomes whether or not you are receiving the proper representation?
Frankly, the fees are about the same with the business broker usually doing a minimal amount of work. Personally, I've considered the business brokers more of a lead generator than an actual broker. My own experiences after 30 plus years of selling franchises the business broker charges too much for their services. I personally suggest that a franchisor consider in-house marketing after one year or so of offering their franchises to the general public.
FRANCHISE BROKERS vs FRANCHISING CONSULTANTS - To learn more about this author, visit Ken Hollowell's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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