The Fear of Purchasing a Franchise
The Fear of Purchasing a Franchise
How Fear Paralyzes People
President Franklin D. Roosevelt, in 1933 said it this way, “The only thing we have to fear is fear itself.” A lot of people allow “fear” to overcome their ability to even reason therefore they become immobilized and stagnant. If you realize that the thing you fear actually has no power whatsoever, but instead it’s the fear that has your power. The fear actually is an illusion in your mind and is not a reality and it’s you that are empowering the fear by giving it your energy.
Knowledge Can Help You Overcome Fear
Franchising has a solid history of success for over 60 years. Numerous government regulations, laws and guidelines are in place that requires all franchisors to follow and assures the potential franchisees that misrepresentation and fraud will not be tolerated. The extremely low failure rate of franchising, the 76 industries and 6,000 companies that have expanded through franchising along the undisputed $2 trillion in gross retail sales through franchising is testimony of the impact franchising has in our United States economy. There has never been a method of marketing as successful as franchising in the history of the United States. Over 40 other countries now have franchise laws and recognize the potentials of franchising within their business atmosphere and environment.
Take One Step at a Time
When you understand the Federal Trade Commission’s requirements that a franchisor must follow you can be more confident in the time spend researching and investigating the business opportunity being offered. If you are considered by the franchisor to be a qualified prospect you will be provided with the franchisor’s franchise disclosure document that gives an explanation of business being offered and a copy of the actual franchise agreement that all franchisees sign. Within this document will be the names and phone numbers of existing franchisees who have joined the network and you should contact them with your questions. A franchisor must allow fourteen days from the time you receive the franchise disclosure document to the time required to sign the franchise agreement and pay the initial franchise fee.
Allow your franchise marketing representative to help you through the process.
The Fear of Purchasing a Franchise - To learn more about this author, visit Ken Hollowell's Website.
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Over my forty plus years of professional business services of which 35 of it involves franchising, I am still amazed at how people struggle with the process of making a decision. Basically, a decision requires taking responsibility for that decision and the actions associated with it. Few people want that responsibility and would rather do nothing than for someone to say, “You made a bad decision”. The psychological fear of making a bad decision simply paralyzes most people.
How Fear Paralyzes People
President Franklin D. Roosevelt, in 1933 said it this way, “The only thing we have to fear is fear itself.” A lot of people allow “fear” to overcome their ability to even reason therefore they become immobilized and stagnant. If you realize that the thing you fear actually has no power whatsoever, but instead it’s the fear that has your power. The fear actually is an illusion in your mind and is not a reality and it’s you that are empowering the fear by giving it your energy.
Knowledge Can Help You Overcome Fear
Franchising has a solid history of success for over 60 years. Numerous government regulations, laws and guidelines are in place that requires all franchisors to follow and assures the potential franchisees that misrepresentation and fraud will not be tolerated. The extremely low failure rate of franchising, the 76 industries and 6,000 companies that have expanded through franchising along the undisputed $2 trillion in gross retail sales through franchising is testimony of the impact franchising has in our United States economy. There has never been a method of marketing as successful as franchising in the history of the United States. Over 40 other countries now have franchise laws and recognize the potentials of franchising within their business atmosphere and environment.
Take One Step at a Time
When you understand the Federal Trade Commission’s requirements that a franchisor must follow you can be more confident in the time spend researching and investigating the business opportunity being offered. If you are considered by the franchisor to be a qualified prospect you will be provided with the franchisor’s franchise disclosure document that gives an explanation of business being offered and a copy of the actual franchise agreement that all franchisees sign. Within this document will be the names and phone numbers of existing franchisees who have joined the network and you should contact them with your questions. A franchisor must allow fourteen days from the time you receive the franchise disclosure document to the time required to sign the franchise agreement and pay the initial franchise fee.
Allow your franchise marketing representative to help you through the process.
The Fear of Purchasing a Franchise - To learn more about this author, visit Ken Hollowell's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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