Franchise your business

Guest post by: Nick Strong
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A change of direction with a Franchise Business - By Nick Strong

Q. I wish to Franchise my business. How do I go about it?
A. In six words - Protection, Research, Analysis, Preparation, Recruitment and Communication.
But there are a number of critical steps you need to take before deciding.

Q. What are the critical steps I need to take before choosing to Franchise my business?
A. These are to:-

Understand the realities of Franchising
Know the strengths and weakness of your business.
Determine the key 'wow' factor of your business which is unique to you
Ask yourself why would a Franchisee choose to take a Franchise from me
Q. What do I need to protect in my business?
A. It is essential to protect your Intellectual Property - such as your Trade Mark, Trade Name, Designs and Systems.

Q. What research do I need to undertake?
A. This relates primarily to three key aspects:-

Knowing your competition
Knowing the market in which your business operates
Knowing what competitive Franchisors are offering
Q. What analysis do I need to undertake before Franchising my business?
A. Here it is important to:-

Analyse your strengths and weaknesses
Analyse the past Income and Expenditure trends of your business
Determine what income a Franchisee can earn
Determine the Financial Linkages between you and the Franchisee
Determine your Franchise Head Office costs
Here it is essential to obtain professional advice regarding this analysis, as it is the determining factor whether it is wise and sensible to Franchise your business.

Q. What preparation do I need to undertake before Franchising my business?
A. Here there are a number of items which need to be produced, such as a:-

Franchise Information Pack
Franchise Recruitment Process
Franchise Operations Manual
Franchising Training Programme
Legal Brief prior to obtaining a Franchise Agreement
Q. How can you help me with Franchise Recruitment?
A. Here we can:-

Signpost you to the most effective Newspapers and Specialist Websites
Coach you in how to conduct the Interview
Q. Why are Communications so important?
A. To be successful in Franchising you need to build a Franchise Community with the emphasis very much on communicating throughout the whole Network.

Q. How can you help me with the tasks I need to undertake to Franchise my business?
A. We take a flexible approach to the way we help our Clients. We have the capacity and expertise to undertake all the tasks listed. Alternatively we offer inter-active consultancy and mentoring programmes whereby we work with you to show you how to Franchise your business. We also provide a comprehensive range of document templates and can provide you, in conjunction with Mission Assist, with your own Franchise Communication Portal.

Q. How will this flexible approach help me Franchise my business?
A. It enable you to 'buy-in' only the help and assistance you need and minimise the cost of setting up your Franchise.

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A change of direction with a Franchise Business - By Nick Strong

About the Author: Nick Strong

RSS for Nick's articles - Visit Nick's website
Nick Strong launched Select Your Franchise in October 2002. The site features an extensive franchise directory of business opportunities and advertises over 100 franchise brands in the UK. Nick has over ten years of experience in domestic and overseas franchise development. Nick is the Managing Director of Select Your Franchise UK Ltd, The Franchise Supplier Showcase and FranWeb Ltd. Nick also specialises in franchisee recruitment and business development training. To find out more about Nick at latest franchise news please check out our franchise blog.
Click here to visit Nick's website.

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