Franchisee Profile Who should and should not buy a franchise

Franchisee Profile – Who should and should not buy a franchise Being self employed can bring many benefits but there are risks too. Statistically most new business start ups fail. By contrast most people that are new to business that start trading via the franchise route succeed. The British Franchise Association/NatWest national franchise survey reveals that over 90% of franchisees operate profitable businesses. Given that franchising is a safer way to go self employed, is it the route for all to take that are going into business for the first time?

Let me say this now and say it clearly, franchising is not for entrepreneurs. Why not? Because an entrepreneur is a person who is a maverick at heart. A risk taker and a rule breaker. Someone who does not see the boundaries. Because of this an entrepreneur is a person that works against the principles of franchising and can cause damage to the brand. So who is right for franchising?

Every successful franchisee has the following attributes. They are enthusiastic, hard working and most of all, they FOLLOW THE SYSTEM. A high performing franchisee will always be an enthusiastic disciple of the system he or she works under. This means that anyone that buys a franchise should be convinced in their minds that they do in fact completely believe in the system on offer. Franchisees do not have power to change a system. In fact a franchisee can loose their franchise by not following the system. Why is this?

It is quite reasonable for a franchisor to expect his franchisees to follow the system. Why? It is the system that makes the franchise valuable. It is the system that has been developed over time and that is proven. It is the system that the brand is built on. It is the proven system that customers expect. Imagine walking into a Dominos Pizza franchise store and finding that the franchisee had decided to serve curry that evening. By breaking the system the franchise brand and customer expectation is undermined. The brand and the system are king in franchising. By following them both well and enthusiastically the self employed business person can do well.

Entrepreneurs beware, franchising is not for you. Hard working and enthusiastic followers of proven systems are all welcomed in 90% of cases build profitable franchised business.



Franchisee Profile Who should and should not buy a franchise - To learn more about this author, visit Nick Strong's Website.

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