Now more than ever it is vital that franchisors give out positive messages about their network’s successes. Since the summer it is clear that the Northern Rock situation and the UK press’ clamour for the negative have dampened some people’s confidence.
The next quarter will certainly be an important one for confidence and franchisee recruitment. Therefore complacency is not an option. More effort from franchisors in areas that demonstrate reassurance will be helpful to people in buying process now.
Tackling the negative undercurrent that is around in some parts of the UK at present head on is one option. Online newsletters, emails and articles carrying positive stories of how your network may be bucking trend, and posting feel good factor news and press releases is another.
People want a better way forward and they are looking for UK franchising to provide that way for them. Let’s take the initiative and get positive during the close of 2007 and opening of the New Year.
The positive message of franchising in a slow economy - To learn more about this author, visit Nick Strong's Website.
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