From the Publisher
Good Health and Beauty - Always in Style
In a recent article in The New York Times, it was reported that an alcoholic drink a day can significantly reduce the risk for heart disease in men while women get the same benefit with only one drink per week. A Danish study suggests that simple alcohol intake for women is protective but for men it is drinking frequently.
That's my tip on this month's focus, Good Health and Beauty. Now that we are in the relaxed summer season, aren't you all happy to hear that I am not encouraging you to exercise more, eat healthier food but simply to drink more alcoholic beverages? So be sure to sip a cold beer, wine cooler or an iced martini while you read about all the new health and beauty franchises being marketed.
Actually, I believe we are under-served with franchised businesses in this sector. Part of the reluctance to franchise, it seems, is that there are often two legal components to the business--franchise regulations and medical restrictions. But, with the proper legal guidance there are ways to comfortably address these two areas and create a successful franchise system.
On the positive side, there has been a proliferation of spa-type franchise systems. Most of these concepts are only a year or two old and, from our network information, seem to be doing quite well. Some of these franchise concepts are: Radiance Medspa, Massage Envy, Medsonix Inc., The Woodhouse Day Spa, and Inaara Medspas. In this issue we spotlight Hand and Stone Massage Spa and in the next issue, Relax Oasis.
Going backwards, I want to bring your attention to Part 2 of last month's newsletter on retail concepts, specifically our interview with Jack Reynolds of Quik Drop, an eBay drop-off store franchise. Because of the constant barrage of information sent to to our in-boxes every day, we often skim over articles. I don't want you to miss Jack Reynold's arresting comments in our e-zine. In the last paragraph of the interview, Jack Reynold's says that trading up via eBay is becoming a trend that is changing the way consumers shop. Click here to read. Think about this and the potential effects on consumer buying behavior.
For example, I might be much more inclined to buy the $1,200 Louis Vuitton special edition handbag if I believe that I can sell it on eBay in a year or two when another fetching model catches my eye. As Mr. Reynolds points out, the concept of equity is not only for houses and businesses, but perhaps for our personal items, including clothing, accessories and others. If ever there was a good argument to buy the luxury good item instead of the one-tenth the price, mundane article --- This is it! Better check out all your credit card maximums.
I think Jack Reynolds gave us all food for thought and transmitted information that I hadn't heard or read in any other publication or media. So, if you haven't been carefully reading all our great interview articles, you could be missing out on an idea which might change your life.
From the Publisher Good Health Beauty - To learn more about this author, visit Mary Tomzack's Website.
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Mary Tomzack
(Visit Mary's Website)
MARY E. TOMZACK is the President and
Founder of FranchiseHelp, Inc. She is a
noted franchise expert and the author of
Tips & Traps When Buying a Franchise
(First publication,1994,McGraw-Hill; new
and completely updated, revised edition,
1999,Source Book Publications). Ms.
Tomzack is often interviewed for franchise
articles in publications such as The New
York Times, "Franchise World" and
"Entrepreneur Magazine."
Reach her at (914) 347-6735 or at m
tomzack@franchisehelp.com or co
mpany@franchisehelp.com
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