Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

How to Sell Franchises at Trade Shows



Free PDF Download
Why You Lost Yet Another Franchisee Prospect to Your Competitor - By Mary Tomzack

Name: Email:


Trade shows are well known as suitable venues for selling franchises. Trade shows aren't looking to attract franchise buyers; they're focusing instead on attracting target audience. That target market could be your franchise company's industry. The National Restaurant Association Show, for example, would be an ideal event for showcasing a restaurant franchise. However, there are distinct differences between franchise expos and industry trade shows. The following tips are specifically geared for trade show exhibitions.

• First, make sure the trade show you have in mind is a good fit for your franchise concept. All trade shows do a great job of tracking the kind of information that will help you evaluate if the audience is indeed your target market.
• Trade shows often draw a national or even an international crowd. Instead of weekends, they are often held during the week. And instead of lingering after the show, attendees are eager to go home at the end. Any meetings, seminars, or receptions should be scheduled as early in the show as possible.
• Industry shows are often large. Some have thousands of exhibitors. To get noticed, start advertising in appropriate trade publications several months in advance. "Come visit us in Booth #___" will help ensure your prospects will seek you out rather than get lost in the sea of activity.
• Trade shows tend to be a better match for franchise concepts that require a larger initial investment. The general rule of thumb is franchise expos work best when the investment requirement is less than $250,000.
• You can sell a franchise during a franchise expo. Not so at a trade show. Trade shows are about lead generation, not sales. Your goal should be meeting and qualifying new prospects and building rapport. There's a lot of traffic at a trade show, which represents an opportunity to attract many new prospects.
• Bring a bigger team to a trade show than you would a franchise expo. Because of the larger attendance, you'll need more manpower. The cost will go up, of course, but the cost-per-lead and cost-per-sale should go down.


Related Articles

  Why Franchisees Should Consider Using a Franchise Broker
  New Franchise Direct study finds opportunities brewing in the coffee franchise sector
  Visiting a Franchise Show is a great way to investigate franchise opportunities.
  What Recession ? SELL
  Franchising FAQs
  Franchise Marketing Systems Client Growth
  Reasons to Consider Franchising
  Finding a Franchise
  This is the best time to invest in yourself and buy a business
  Top 100 Global Franchises for 2009
  Tradeshow Marketing
  3.0 Global Development Challenges for Africa in 2006: Economic Report on Africa 2007
  Getting the Most from Trade Shows as an Exhibitor or Attendee
  Low Cost Franchises Offer Way to Own Your Own Business
  Franchise Clique, Industry Leader, is Signing New Business Every Day
  Automotive franchises going strong despite industry problems
  Franchise Marketing Systems Client Growth- Q2 2012 update
  SME's - why is franchising not more popular in Africa
  The Right Way To Choose Your Franchise
  How Do I Find the Perfect Franchise?

Home > Franchises > Mary Tomzack > How to Sell Franchises at Trade Shows >

Free PDF Download
Why You Lost Yet Another Franchisee Prospect to Your Competitor - By Mary Tomzack

Name: Email:

About the Author: Mary Tomzack

RSS for Mary's articles - Visit Mary's website
MARY E. TOMZACK is the founder of FranchiseHelp.com - the world's largest directory of franchise business opportunities. She is a noted franchise expert and the author of Tips & Traps When Buying a Franchise, one of the industry's first and most respected guides to finding, evaluating, and financing a franchise investment. Ms. Tomzack is often interviewed for franchise articles in publications such as The New York Times, "Franchise World" and "Entrepreneur Magazine" and was recently featured at a Harvard Business School panel on franchising for MBAs. Read FranchiseHelp's latest franchise information at the FH blog or reach Mary at company@franchisehelp.com or at 888-491-FRAN (3726).
Click here to visit Mary's website.
Dashed Line

More from Mary Tomzack
50 Franchises for Under $50K!
Setting Priorities Worksheet

Related Forum Posts

Re: You can now trade stock with your twitter account Re: You can now trade stock with your twitter account
Thanks for sharing! Thanks for sharing!
Different types of funding Different types of funding
franchisebrief.com good clean design franchisebrief.com good clean design
Your advantage over others Your advantage over others

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Article



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

How should CEOs select business metrics?

Steps For Starting A Small Business

Examples of Eye-Catching Words

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.