The Multi-unit Movement benefits Franchisors and Franchisees
The Multi-unit Movement benefits Franchisors and Franchisees
The primary benefit for franchise companies is the opportunity for fast, efficient growth. Area developers who can develop an entire geographical area are ideal because they have strong organizations of their own, which the franchisor can leverage. It takes a much smaller investment in time and money to develop a region or even an entire state when you're dealing with one individual instead of 50. Franchisors who don't have to spend time on the nitty gritty business of opening stores can focus on extending brand awareness - which again, can grow much more rapidly.
The benefits are there for franchisees, too. It's becoming increasingly difficult to make a living from a single unit or even a couple of units. Owners with multiple units and/or brands have the added advantage of being able to spread the risk. Times may be slow for one, but rarely for all - at least not at the same time. Multi-unit operators also report that attaining success gets easier as the number of units grows. Costs per store unit drops, which means more money is available for better managers and better marketing.
The Multiunit Movement benefits Franchisors and Franchisees - To learn more about this author, visit Mary Tomzack's Website.
Like this article? Share it with your friends
Right now, more than one out of ten franchisees operate more than one unit. Many of them operate more than one concept. There is growing evidence of a trend toward multi-unit and multi-brand ownership. The advantages to both franchisors and franchisees are clearly compelling, and dramatic growth in multi-unit and multi-concept franchising is expected over the coming years.
The primary benefit for franchise companies is the opportunity for fast, efficient growth. Area developers who can develop an entire geographical area are ideal because they have strong organizations of their own, which the franchisor can leverage. It takes a much smaller investment in time and money to develop a region or even an entire state when you're dealing with one individual instead of 50. Franchisors who don't have to spend time on the nitty gritty business of opening stores can focus on extending brand awareness - which again, can grow much more rapidly.
The benefits are there for franchisees, too. It's becoming increasingly difficult to make a living from a single unit or even a couple of units. Owners with multiple units and/or brands have the added advantage of being able to spread the risk. Times may be slow for one, but rarely for all - at least not at the same time. Multi-unit operators also report that attaining success gets easier as the number of units grows. Costs per store unit drops, which means more money is available for better managers and better marketing.
The Multiunit Movement benefits Franchisors and Franchisees - To learn more about this author, visit Mary Tomzack's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Mary's articles
 | |
|
|  |
 | |
|
| |
 | ||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 EMPLOYMENT PRACTICES LIABILITY Eneterprise Readiness Online Marketing Course Make Money Online Relational Software |
|
 | ||
 |
Write The PR
Press Release Builder | |
 |
The Top 10 ProBlogger Posts
Best Posts for Bloggers | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||