The Multi-unit Movement benefits Franchisors and Franchisees
The Multi-unit Movement benefits Franchisors and Franchisees
The primary benefit for franchise companies is the opportunity for fast, efficient growth. Area developers who can develop an entire geographical area are ideal because they have strong organizations of their own, which the franchisor can leverage. It takes a much smaller investment in time and money to develop a region or even an entire state when you're dealing with one individual instead of 50. Franchisors who don't have to spend time on the nitty gritty business of opening stores can focus on extending brand awareness - which again, can grow much more rapidly.
The benefits are there for franchisees, too. It's becoming increasingly difficult to make a living from a single unit or even a couple of units. Owners with multiple units and/or brands have the added advantage of being able to spread the risk. Times may be slow for one, but rarely for all - at least not at the same time. Multi-unit operators also report that attaining success gets easier as the number of units grows. Costs per store unit drops, which means more money is available for better managers and better marketing.
The Multiunit Movement benefits Franchisors and Franchisees - To learn more about this author, visit Mary Tomzack's Website.
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Right now, more than one out of ten franchisees operate more than one unit. Many of them operate more than one concept. There is growing evidence of a trend toward multi-unit and multi-brand ownership. The advantages to both franchisors and franchisees are clearly compelling, and dramatic growth in multi-unit and multi-concept franchising is expected over the coming years.
The primary benefit for franchise companies is the opportunity for fast, efficient growth. Area developers who can develop an entire geographical area are ideal because they have strong organizations of their own, which the franchisor can leverage. It takes a much smaller investment in time and money to develop a region or even an entire state when you're dealing with one individual instead of 50. Franchisors who don't have to spend time on the nitty gritty business of opening stores can focus on extending brand awareness - which again, can grow much more rapidly.
The benefits are there for franchisees, too. It's becoming increasingly difficult to make a living from a single unit or even a couple of units. Owners with multiple units and/or brands have the added advantage of being able to spread the risk. Times may be slow for one, but rarely for all - at least not at the same time. Multi-unit operators also report that attaining success gets easier as the number of units grows. Costs per store unit drops, which means more money is available for better managers and better marketing.
The Multiunit Movement benefits Franchisors and Franchisees - To learn more about this author, visit Mary Tomzack's Website.
Like this article? Share it with your friends
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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 Mary Tomzack (Visit Mary's Website) MARY E. TOMZACK is the President and Founder of FranchiseHelp, Inc. She is a noted franchise expert and the author of Tips & Traps When Buying a Franchise (First publication,1994,McGraw-Hill; new and completely updated, revised edition, 1999,Source Book Publications). Ms. Tomzack is often interviewed for franchise articles in publications such as The New York Times, "Franchise World" and "Entrepreneur Magazine." Reach her at (914) 347-6735 or at m tomzack@franchisehelp.com or co mpany@franchisehelp.com
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