Are You Ready For A Franchise

Guest post by: Anne Barr
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Transfers vs. New First Time Franchisees - By Anne Barr

Akin to the sports mantra “Are You Ready For Some Football?” the similarities are very obvious.

The NFL football franchises definitely operate successful business enterprises. They are constantly trying to improve their marketing and advertising to attract not only the loyal fan, but the epitome of fans – the “raving fan.”

As franchise business owners, we are all seeking these same fans. We want the loyal, repeat customers who would recommend us when asked. The “coup de grace,” however, is the “raving fan” that’s a loyal fan plus tells everyone they know how wonderful we are and how they are somehow missing out if they don’t seek out the product/service from “us.”

It’s a feeling of belonging – to a large group with common goals. A sense of camaraderie that touches our competitive spirit. Just as in football, there’s a game plan or system. As long as we follow the system we have a much greater chance of winning the game (success).

What is success? Moving closer to the trophy? Maybe that’s achieving your financial goals - or having more control and independence – not being concerned about job insecurity – or even increasing your assets/net worth in preparation for retirement. Whatever the “trophy” is for you, is it worth going after? Half the excitement and satisfaction may just be the journey (game) itself.

What happens if you don’t get the trophy? Will you keep striving for it? Will you be satisfied with the job market (your position) and where you “fit” in the hierarchy (rankings)? Since the road to success is always “under construction,” we are challenged, rewarded, road blocked, detoured and even stopped in our tracks. We encounter lack of total preparation, carelessness, bad habits, procrastination, wrestling with our own ego, personality conflicts and yet, somehow we manage to move forward.

Therefore, I pose this question: Is there an end to the road? Our success starts and ends with us. We are the coach and the quarterback. We assemble the right team, develop the plays (system), support the people (players) we’ve put in key positions and work the system.

For most of us, the journey never ends until we die; however, all the failures and successes along the way help us achieve our financial goals and grow personally. Determining if you are ready for a franchise could easily be a “defining moment” in your life.

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Transfers vs. New First Time Franchisees - By Anne Barr

About the Author: Anne Barr

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Anne Barr has over 32 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company.
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