Tweet

Going Green

Guest post by: Anne Barr

Article Overview: Many companies have seen great benefits in health, wellness and productivity of employees from greening their physical environments. Successful “going green” strategies can mean a number of things: recycling, becoming more energy efficient, becoming more environmentally responsible both in the space the company occupies and how the company handles improving overall efficiency.

Going Green

Successful “going green” strategies can mean a number of things: recycling, becoming more energy efficient, becoming more environmentally responsible both in the space the company occupies and how the company handles improving overall efficiency. Certainly the most important factors of truly successful green strategies are finding ways to effectively communicate to customers and the public about efforts of the company to become more environmentally and socially responsible. Focusing on getting employees involved in initiatives they can get excited about and those in which they want to participate are key to overall success.

Many companies have seen great benefits in health, wellness and productivity of employees from greening their physical environments. Improving air quality, using more natural light and reducing toxins helps provide healthier and therefore more productive work places. Naturally, this helps reduce absenteeism and sick leave.

This adds to significant dollars for the employer and has a direct impact on payroll and human resources.

A very coercive reason for going green is that it can increase a company’s top-line sales.

In a study of 100 retailers who implemented skylights to increase the use of natural light, found that in addition to their energy savings, the retailers experienced an increase in sales by as much as 40 percent.*

Investing time and resources in green initiatives is a wise investment that can pay dividends by improving the overall earnings.

*The Heschong Mahone Group Study

Related Articles
  Beware greenwashing your business
  Trains going green
  Consumers Abandon Green to Save Money
  Should You Switch to Selling Green?
  Going Green = saving money
  Green Biz Idea #32 - Certify Your Business as Green
  It’s All About the Label
  How to Sell Green & Increase Sales
  Home Show Recruiting Game
  The Pros and Cons of Hiring Green Salespeople
  Green Jobs: It's about growing your existing employees too
  Green School Census
  A few Green truths
  Mice and Men
  The Green Consumer is out shopping and they're reading your company's Environmental Label
  Green Business Ideas
  How Do I Start A Going Green Business?
  Go Green with a Legitimate Home Based Business
  Green Memes and Schools
  "True Green @ Work"

Article Tags: business going green, efficient business operations



Related Forum Posts
Re: 10 ideas to make you money in 2010 - I think Education would be hard to break into. Baby Boomers, Life Support and Trading Down, however, seem like good markets. As for Green technology goes, I don't think the business has to be entirely based on Green ideologies, but rather a business that embrace Green philosophies and use that as a marketing tool.
Re: Are you a Blue, Red, or Green? - Hum... a lot of reds responding... Business owners must be a very aggressive community. Now, I was surprised when I took the course personally to find out I was a Green, secondary Blue. Of course, not believing this, the first thing I did was turn to those around me to get their opinions on my colours (typical Green!). The only thing I can really say about STRUCTOGRAM is that it was fun to explore the depths of my social and physiological make-up... I did this a over a year ago now and still use it in my daily interactions (always be on your toes with Reds).
New Kid in Town - Hi everyone, I am Mike Martel, a former Special Forces Green Beret who moved in the corporate world a few years back. I found that my training and experiences were very applicable in helping people get results. I wrote a book - "Get ER Done: The Green Beret Guide to Productivity." With my coaching, I work with people to achieve massive results for themselves and their businesses.
Re: How Much Of Ourselves Should We Give Away...? - Fill me in on who Mr. Green is, please.
Re: How Much Of Ourselves Should We Give Away...? - Ah, Mary, I've got it now! I was puzzling over your question when I first saw it! Not helped by the fact that on my Mac Safari browser the smileys turn into blue question marks! Mr Green might be a good smiley to call upon when you need to convey the sense of "grinning at your own folly!" Cheers, David H


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The OLD Way of Advertising, May Not be so OLD

Convening a focus group for a niche product

Winning Market Share in a Tough Economy

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.