Successful “going green” strategies can mean a number of
things: recycling, becoming more energy
efficient, becoming more environmentally responsible both in the space the
company occupies and how the company handles improving overall efficiency. Certainly the most important factors of truly
successful green strategies are finding ways to effectively communicate to
customers and the public about efforts of the company to become more
environmentally and socially responsible.
Focusing on getting employees involved in initiatives they can get
excited about and those in which they want to participate are key to overall success.
Many companies have seen great benefits in health, wellness and productivity of employees from greening their physical environments. Improving air quality, using more natural light and reducing toxins helps provide healthier and therefore more productive work places. Naturally, this helps reduce absenteeism and sick leave.
This adds to significant dollars for the employer and has a direct impact on payroll and human resources.
A very coercive reason for going green is that it can increase a company’s top-line sales.
In a study of 100 retailers who implemented skylights to increase the use of natural light, found that in addition to their energy savings, the retailers experienced an increase in sales by as much as 40 percent.*
Investing time and resources in green initiatives is a wise investment that can pay dividends by improving the overall earnings.
*The Heschong Mahone Group Study