Going Green

Guest post by: Anne Barr
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Transfers vs. New First Time Franchisees - By Anne Barr

Successful “going green” strategies can mean a number of things: recycling, becoming more energy efficient, becoming more environmentally responsible both in the space the company occupies and how the company handles improving overall efficiency. Certainly the most important factors of truly successful green strategies are finding ways to effectively communicate to customers and the public about efforts of the company to become more environmentally and socially responsible. Focusing on getting employees involved in initiatives they can get excited about and those in which they want to participate are key to overall success.

Many companies have seen great benefits in health, wellness and productivity of employees from greening their physical environments. Improving air quality, using more natural light and reducing toxins helps provide healthier and therefore more productive work places. Naturally, this helps reduce absenteeism and sick leave.

This adds to significant dollars for the employer and has a direct impact on payroll and human resources.

A very coercive reason for going green is that it can increase a company’s top-line sales.

In a study of 100 retailers who implemented skylights to increase the use of natural light, found that in addition to their energy savings, the retailers experienced an increase in sales by as much as 40 percent.*

Investing time and resources in green initiatives is a wise investment that can pay dividends by improving the overall earnings.

*The Heschong Mahone Group Study

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Transfers vs. New First Time Franchisees - By Anne Barr

About the Author: Anne Barr

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Anne Barr has over 32 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company.
Click here to visit Anne's website.

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