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International Franchise Association Code of Ethics

Guest post by: Anne Barr

Article Overview: This article discusses the International Franchise Association's Code of Ethics.

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International Franchise Association Code of Ethics

What exactly is a code of ethics? Best practices? Ideals? Group or association self regulation? Trust?

The International Franchise Association (IFA) has a Code of Ethics that is intended to establish a framework for the implementation of best practices in the franchise relationships of IFA members. This Code of Ethics is one component of the IFA’s self-regulation program which also includes streamlined measures for the enforcement mechanisms for the code.

One of the main components of the IFA Code of Ethics is Trust, Truth and Honesty which IFA describes as the foundation of franchising. A willing interdependence between franchisors and franchisees, and the trust and honesty upon which it is founded, has made franchising a worldwide success as a strategy for business growth.

The franchisor has to protect the brand and because of this the franchise agreements are often quite one sided in favor of the franchisor. The franchisee wants the American Dream of owning his/her own business, being their own boss, etc. They must perform rigorous due diligence to determine if the brand is a good fit for them and allow them to achieve their business and professional goals. Before becoming a franchise, they must also determine they are able and willing to follow the system clearly defined in the franchise agreements.

Sounds pretty straight forward so far.

Groups and associations are always going to have some mavericks who still want to do it their way. Some franchisors will decide to upgrade the model and perhaps don’t involve the franchisees in such decisions that can be disastrous for some.

What about the franchisors and franchisees that do not belong to the IFA? Certainly not necessary to do business – However, a positive public image and reputation of the franchise system is one of its most valuable and enduring assets.

The IFA is a very well respected organization and works diligently to keep the needs of small business in the forefront with politicians, lenders and the public. The IFA Code of Ethics is worthwhile and necessary because it embodies best practices, creates winning together as a team, promotes open and frequent communication, adherence to all federal and local laws and most importantly stresses trust, truth and honesty among all of its members.

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Home > Franchises > Anne Barr > International Franchise Association Code of Ethics >
Article Tags: IFA Code of Ethics, International Franchise Association

About the Author: Anne Barr
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Anne Barr has over 27 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company.

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