Non-Traditional Sites For Franchises

Guest post by: Anne Barr
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Transfers vs. New First Time Franchisees - By Anne Barr

Many franchisors are looking into non-traditional locations as a way to increase franchise sales and royalty streams.

According to a report from market research firm Technomic, food service sales in 2010 were projected to rise at colleges and universities, senior living centers, supermarkets, primary and secondary schools, and military bases; remain flat at limited service restaurants, convenience stores, hospitals and long-term care facilities; and continue to decline at full-service restaurants.*

Non-traditional sites are often described as those with a captive market, and where the franchise is not a destination – in other words, not a street side location or what we’ve always considered “main street” site.

Many franchisors are seeking to sell their brand within established shops. In these scenarios, the franchisor must be open to sometimes significant changes in the franchise agreement to accommodate the new dynamic of non-traditional sites.

*Taken from an article in Franchise Update Magazine.

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Transfers vs. New First Time Franchisees - By Anne Barr

About the Author: Anne Barr

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Anne Barr has over 32 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company.
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