Many companies and groups have begun to use the internet for online training, instructional webinars for continuing education or distributing information on new products or services. This replaces the more costly live training at company headquarters or in the field by staff.
Franchisors are continually seeking new and better ways to improve their customer service, to retain and attract new customers and improve employee capabilities, especially with the current recession. Staff training at both the franchisor and franchisee level is paramount so that the brand can continue to deliver on its promises at each location.
Online programs generally offer a wide variety of management tools focusing on everything from operations, communications, financial management to franchise sales development and training.
Benefits of online training include:
• Cost effectiveness
• Consistency of message
• Secure access
• Tracking capabilities
• Constant automatic updates
• Material can be written in multiple languages
Small business owners (franchisees) can utilize online training for their new employees, continuing education for managers, updating staff on new policies and procedures, industry changes, implementing changes mandated by franchisors, and countless other applications.
The development and implementation of online communication and management platforms has been one of the most important improvements to franchise systems and is essential for every brand, regardless of its size or maturity.