Taking A Closer Look

What motivates someone to take a closer look at a business opportunity? Did the business or franchise “sizzle” evoke some interest? Big companies spend millions appealing to our senses and emotional attachments to their products or services. Remember the last Super Bowl ads or the “Got Milk” ads?

Business/Franchise opportunities touch us in a similar fashion. Not only do we yearn to be our own boss, want more independence and control, and have a desire to build something – maybe to build an empire...we really like the taste of the food, the smell of the coffee, the feeling we get after working out, the IDEA of doing something on our own….that Entrepreneur in us begins to blossom.

Once we’re hooked emotionally, we are moved to take a closer look in order to glean the necessary information to further explore. As this justification/rationalization process evolves, we meet our three best friends: Fear, Worry, and Doubt. These three “friends” work to keep us from making mistakes, but in doing so they often prevent us from achieving our dreams.

Fear – is it fear of failure or fear of success?

Worry – it’s a big step. Do you have all your bases covered?

Doubt – Do we have concerns about the business model or do we doubt our ability to be successful in an industry that is unfamiliar?

Taking a closer look helps dispel the myths, deal with the ambushes from family, friends, neighbors and the self ambush. Many people destroy their own dreams of business ownership by misunderstanding the difference between casual inquiry and real research and due diligence.

The best source for taking a closer look are the people working the business/franchise every day. These folks are living their dream. They will share with you the good, the bad and the ugly. You need all of the above to make an intelligent decision to move forward with business ownership or not. And, if the decision is not to move forward, at least you took a closer look and you will never again wonder.

It’s all about finding the “right fit”. It’s about getting the facts. It’s about achieving your personal and financial goals.

Are you living your dream?



Taking A Closer Look - To learn more about this author, visit Anne Barr's Website.

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