Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

What Prospective Franchisees Are Looking For


Guest post by: Anne Barr
Become an Author

Free PDF Download
Transfers vs. New First Time Franchisees - By Anne Barr

Name: Email:


In a recent survey by FRANdata (an independent research company supplying information and analysis for the franchising sector since 1989) the following reinforced what prospects are seeking.

Out of 100 franchise prospects surveyed:

1) 37% said profitability potential was critical. They consider historical financial estimates or projections the most essential information they need to know about a brand. The unit's ability to generate cash is the primary factor in evaluating the brand.

2) 33% said unique characteristics were important - the way the brand conveys its message.

3) Reputation was important to 32% of those surveyed.

4) 12% considered other factors

5) 9% considered personal experience of the franchisor.

6) Sector (industry type) was considered by 7%

7) Investment level was critical to only 5% of those surveyed.

It was agreed that even when franchisors make Financial Performance Representations, the potential franchisee should research and validate with a minimum of 10-15 existing franchisees.


Related Articles

  Attention Franchisors and Franchisees: A Successful Franchise Shouldn’t Require Extraordinary Performance
  Top Ten Questions To Ask When Exploring Franchises
  Franchise Marketing Plan
  Franchise Financial Information
  Is franchisee enquiry dropping?
  Warning Signs When Buying a Franchise
  What support do franchisors provide?
  Buying a franchise what to consider
  Negotiating the Terms of Your Franchise Agreement
  Why Are Financial Performance Representations Important?
  Franchise for Sale
  Why Franchisees Should Consider Using a Franchise Broker
  About Franchise Lawsuits
  The Top 3 Franchise Recruitment Mistakes and How to Avoid Making Them
  What You Should Ask Before Buying a Franchise
  Franchise costs
  Why You Lost Yet Another Franchisee Prospect to Your Competitor
  The Discovery Day Hightlights the Franchise Program
  Aid That Franchisors Provide to Franchisees
  Franchisors Should be Careful When "Selling" a Franchise

Home > Franchises > Anne Barr > What Prospective Franchisees Are Looking For >

Free PDF Download
Transfers vs. New First Time Franchisees - By Anne Barr

Name: Email:

About the Author: Anne Barr

RSS for Anne's articles - Visit Anne's website
Anne Barr has over 32 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company.
Click here to visit Anne's website.
Dashed Line

More from Anne Barr
Online Learning
Why Use a Franchise Consultant
Transfers vs New First Time Franchisees
The Value of Small Businesses
What Do Franchisors Look For in Potential Franchisees

Related Forum Posts

Franchise Success Factors Franchise Success Factors
eBlogging 101: Getting Your Internet Business To Stand Out F eBlogging 101: Getting Your Internet Business To Stand Out F
Meet Kim Kleeman - Shakespeare Squared: Named one of Inc.'s Meet Kim Kleeman - Shakespeare Squared: Named one of Inc.'s

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Article



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Fear Factors in Small Business: Sales & Marketing

Compassion or indifference?

Green Cleaning Means More Than Clean

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.