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Why Use a Franchise Consultant?

Guest post by: Anne Barr

Article Overview: There are thousands of franchise opportunities available – the numerous options can be overwhelming. Why not let a professional help you narrow the field?

Why Use a Franchise Consultant?

There are thousands of franchise opportunities available – the numerous options can be overwhelming. Why not let a professional help you narrow the field? Franchise consultants will look at your personality, skill sets, your personal and financial goals, and exit strategies and introduce you to franchises that will be a good fit for you. Consultants are also a great resource to help guide you through the research process of buying a franchise.

And best of all...most consultants do not charge buyer clients for their services!

We all know people don’t work for free, so how can they do this?

Consultants get paid by Franchisors when they make a successful match between a franchise opportunity and a new franchisee. As a buyer – you will pay the same franchise fee whether you use a franchise consultant or not. While it is true that consultants do not work with every single franchise opportunity out there - they usually do work with some of the best. Consultants do their research – there is no point in exposing their clients to a franchise opportunity that does not have a successful track record and potential to be a great opportunity. Just because you work with a franchise consultant does not mean that you are committed to purchasing one of the franchise opportunities they show you. Use your own judgment. So if you are seriously looking for a franchise to purchase, why not meet with a franchise consultant?

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Article Tags: consultant, entrepreneur, franchise opportunity



Related Forum Posts
Re: Today's Hottest Franchise? - I try to keep up on some of the hot franchises, I have noticed an increase in interest in the service industries. Lower cost, lower overhead etc... I think this is because most folks have less to invest or less they are willing to risk. John Henning Franchise Consultant
What is the Best Franchise? - As a Franchise Consultant I get asked this question on a daily basis. I work with clients to help them find the right franchise and through those conversations they almost always as me: "What is the Best Franchise?". There is no single answer for this question as the answer truly depends on the criteria you set as a perspective franchise owner. Meaning, maybe you want a retail location with 5 employees or a home based franchise with zero employees. Either way, the word "best" becomes relative to what is important to you. I realized quite some time ago that I could never "sell" a franchise to anyone. The only way someone will buy a franchise is if it makes sense for them & their family. Performing the proper due diligence is key to finding the best franchise for you.
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: Enticing Franchises - Top 9 List - All Franchise listed above are in millions of dollars. Do you have the list of Franchise in thousands
Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.


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