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Chick-fil-A Franchise Information and Costs

Guest post by: Global BX

Article Overview: Truett Cathy opened his first ever restaurant establishment in rural Georgia 60 years ago. In the year 1964, his restaurant came out with its first boneless chicken breast sandwich, which was named Chick-fil-A, which was eventually adopted by the entire restaurant chain. The Chick-fil-A franchise is also the first chain of restaurants that offered chicken nuggets to its patron diners.

Chick-fil-A Franchise Information and Costs

The Chick-fil-A Franchise

Truett Cathy opened his first ever restaurant establishment in rural Georgia 60 years ago. In the year 1964, his restaurant came out with its first boneless chicken breast sandwich, which was named Chick-fil-A, which was eventually adopted by the entire restaurant chain. The Chick-fil-A franchise is also the first chain of restaurants that offered chicken nuggets to its patron diners. Another groundbreaking move by the franchise was the decision to put up its restaurants inside shopping malls. The first franchise opened in 1967 in Atlanta, and almost all of the succeeding franchises are already located in big shopping malls. The company is still owned and managed privately by the Cathy family. With this strategy, the company never faltered over the years since it was established.

Learn More with this Chick-fil-A Franchise Review

As of today, there are about 1,430 Chick-fil-A branches across 38 US states, including Washington, D.C. The Chick-fil-A franchise continuously grows each year, and it has become the second biggest fast food chicken restaurant in the country, generating over $2.9 billion annual sales. It has benefit tremendously from 41 consecutive years of impressive sales growth, making it ahead of other food franchises operating in the industry today. The ongoing innovation at headquarters is specifically designed to continue on with its number one streak. A J.D. Power & Associates' 2008 survey hailed Chick-fil-A franchise as "Customer Service Champs" in conjunction with the Business Week. The company also earned dozens of awards from different industry publications and consumer groups over the years of its operations.

Chick-fil-A Franchise Cost

Compared to other companies within the same industry, a Chick-fil-A business is not actually considered a franchise. Entrepreneurs who are interested need to be a part of the network before they can officially operate a location. The company set the entry barrier to a very low initial investment of $5,000. Though, take note that there are strict rules along with this opportunity. All locations should be closed on Sundays. This rule gives operators time to attend church service and spend time with their loved ones. All locations are chosen by the parent company with no input at all from the operator. The entire 50 percent of net sales of each location goes directly to the corporation. The equipment needed for operations are also leased by the company for an additional 15 percent of the net income. You have to be very competitive to become a franchisee. From thousands of applicants for this franchise, the company chooses only a few hundred. Management prefers individuals with food service experience, high moral standing, as well as average to excellent credit history. The company's training program for a franchisee is one of the most comprehensive in the industry, lasting more than 2 weeks and should be passed successfully in order for you to open and manage a location.

Proven Advertising Strategy

Once you become part of a franchise operation, you can take advantage of the company's wide and innovative advertising methods. Over the past years, the Chick-fil-A billboards and trademarked advertising concepts won numerous ad awards and recognitions. All franchisees benefit from the campaigns' strategies to raise consumer awareness of the company's services and products. One of the most popular aspects of this campaign is the one that used cows in such anthropomorphic manner, wherein the cow responds in ways humans act. The cow humorously suggests viewers to "Eat More Chiken", with Chiken misspelled intentionally. Among the hit billboards of the company are two 3D fiberglass cows, where one stands on the other's back to write a message in big block letters. The whole idea of this campaign is to make the message huge and catchy enough for people not to forget.

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Article Tags: Chick fil A, ChickfilA costs, ChickfilA franchise, franchise, franchises



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