The 5 Easy Ways To Increase Store Traffic
The 5 Easy Ways To Increase Store Traffic
1. Create contests. Says Katz, “Everyone loves a contest because everyone loves the possibility of winning.” With that in mind, he recommends selecting a product from your store and inviting customers and community members to bring in the “ugliest,” “dirtiest” or “most worn out” such product that they own on a specific day. Invite existing customers and encourage them to bring friends, and send a direct mail postcard to residents in your service area. Send out news releases about the contest; let radio stations in on the event as well as they could have fun with it.
Give everyone who participates a gift certificate to encourage them to keep or to begin shopping with you. Take photos of the contestants and their submission for your team of experts to choose from later. Give the winner a fr**ee such product from your store, and make the most of the opportunity by taking “before and after” shots, and obtaining the customer’s permission to use the photos in ads and news releases.
2. Partner with complimentary retailers. Encourage retailers whose services are related to yours reward their best customers with gift certificates to your business – and do the same for them. First, identify businesses where it would make sense to have such a partnership. For example, clothing stores and dry cleaning businesses, hair salons and accessory boutiques, sports shops and the local golf course, etc. Print flyers to sell this simple strategy to those businesses stores, along with the gift certificates they’ll use as rewards.
3. Reach out to new homeowners. Send new homeowners a brochure with a gift certificate attached or inserted into a letter featuring all the items you carry, testimonials from satisfied customers, and reasons why your store is the best such business in the area (e.g.., your convenient hours, your friendly staff).
4. Hold workshops. According to Katz, even people who are afraid of public speaking can find easy, comfortable ways to conduct short, informative presentations to community members. He says, “First, think about interesting facts about your product or service – its history, how its made, what makes it unique, hints for making it last longer or work better. When you have that done, make arrangements to speak at nonprofit organizations, community centers, libraries and schools. This is a great way to personally connect with potential customers.”
5. Bring a friend. Set up a simple system of rewarding customers for referrals. Simply have your customer complete a card with their contact information. When a friend comes in to make a purchase or place an order, have the friend give you the same information on the back of the referrer’s card. Reward them both with gift certificates or special offers, and add their contact information to your database.
Says Katz, “With a little thought and elbow grease, small businesses can achieve steady success.”
The 5 Easy Ways To Increase Store Traffic - To learn more about this author, visit Allan Katz's Website.
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Is a lack of store traffic and repeat customers getting you down? According to “The Loyalty Coach” Allan Katz, there are five easy, affordable ways franchisees can meet those challenges head on and boost their business success:
1. Create contests. Says Katz, “Everyone loves a contest because everyone loves the possibility of winning.” With that in mind, he recommends selecting a product from your store and inviting customers and community members to bring in the “ugliest,” “dirtiest” or “most worn out” such product that they own on a specific day. Invite existing customers and encourage them to bring friends, and send a direct mail postcard to residents in your service area. Send out news releases about the contest; let radio stations in on the event as well as they could have fun with it.
Give everyone who participates a gift certificate to encourage them to keep or to begin shopping with you. Take photos of the contestants and their submission for your team of experts to choose from later. Give the winner a fr**ee such product from your store, and make the most of the opportunity by taking “before and after” shots, and obtaining the customer’s permission to use the photos in ads and news releases.
2. Partner with complimentary retailers. Encourage retailers whose services are related to yours reward their best customers with gift certificates to your business – and do the same for them. First, identify businesses where it would make sense to have such a partnership. For example, clothing stores and dry cleaning businesses, hair salons and accessory boutiques, sports shops and the local golf course, etc. Print flyers to sell this simple strategy to those businesses stores, along with the gift certificates they’ll use as rewards.
3. Reach out to new homeowners. Send new homeowners a brochure with a gift certificate attached or inserted into a letter featuring all the items you carry, testimonials from satisfied customers, and reasons why your store is the best such business in the area (e.g.., your convenient hours, your friendly staff).
4. Hold workshops. According to Katz, even people who are afraid of public speaking can find easy, comfortable ways to conduct short, informative presentations to community members. He says, “First, think about interesting facts about your product or service – its history, how its made, what makes it unique, hints for making it last longer or work better. When you have that done, make arrangements to speak at nonprofit organizations, community centers, libraries and schools. This is a great way to personally connect with potential customers.”
5. Bring a friend. Set up a simple system of rewarding customers for referrals. Simply have your customer complete a card with their contact information. When a friend comes in to make a purchase or place an order, have the friend give you the same information on the back of the referrer’s card. Reward them both with gift certificates or special offers, and add their contact information to your database.
Says Katz, “With a little thought and elbow grease, small businesses can achieve steady success.”
The 5 Easy Ways To Increase Store Traffic - To learn more about this author, visit Allan Katz's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Loyaltyblog - For savvy small business people and entrepreneurs who want solid marketing advice on how to attract new customers and keep them loyal. I'm The Loyalty Coach and my mission in life is to help retailers and service companies attract more customers and keep them loyal through the use of proven marketing techniques & tactics I've perfected for my clients over the past 25 years.
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