A keep it simple - Franchise
A keep it simple - Franchise
Many entrepreneurs seem scared at the idea of franchising. The day to day challenges of business seem enough of a challenge without complicating matters further by worrying about putting complicated networks together. For me the key is found in a quote by Dudley Daniel who said “Start the way you want to finish” He was speaking in the context of church planting, but the same principle applies equally well to franchising a business. If you know what product you have and what you want to achieve then you can plan to reach your goals step by step. In the clichéd of eating an elephant, one does it only bite at a time. The problem is not to get side tracked and loose the big picture of what you are trying to achieve long term.
Long Term Goal
As the business owner and architect your job is the “Big Picture”. To start with one has to get involved in the nitty gritty details of running the business, but this should never remain the goal. The Goal is to setup a successful business that has the potential to be duplicated. If you can’t achieve that then move on, and find one that you can. Why flog a dead elephant? Life is to short and there are too many other better opportunities.
Systems that Work
The key to a business that has potential to be copied, is, that it has solid workable systems. These system should be bullet proof and if possible idiot proof. The idea is to keep it simple, but instill a sense of importance to the systems being adhered to. If the systems are in place and they are effective it makes for a smooth operation and minimizes everyone’s stress levels, most of all the customers. Rather take more time in the beginning getting the systems to really work and be effective. The biggest headache will be trying to undo them once you have already duplicated them.
Copy your Success
Once you are sure that the system is working and the business has had time to build up a track record, it is time to look at moving into the next phase. Make sure that the business has a recognizable brand and identity. At this stage the whole business is small so it doesn’t seem worth the effort or cost, but remember start how you want to finish. If that means getting brand experts in to help setup the look and feel, of a top player in your market then that is the way to go. Why duplicate garbage, or build a network with no class and poor image? Remember again it’s the big picture. The big question at this stage is how can this concept be duplicated effectively? What marketing medium or process will allow the duplication process to flow smoothly? The eBook the “ideavirus” can be very helpful in stimulating creative new ways at looking at this problem. Each business is different and there will be a unique solution that will solve this problem. Don’t rush the process, but find a medium that works for you. Often the traditional way of doing things is not the most effective, plus that will only make you the same as your competition.
Build a Brand Network
Once you have found a way to duplicate your success you are entering into the most powerful stage. That is the power of networking. One person facing a problem can only draw on the strength they have as an individual. Two or more combine their strengths to form a powerful team that will always outperform the individual. The power of the internet comes from networking many computers together. Take away the connections between all these computers and its power is so greatly reduced that it has no power at all. This is the power that the franchise network has over the one man show businesses. Sure there are some great small businesses that have never copied themselves, but they are the minority. Having a national or global presence will always open more opportunities and markets. The internet has also made marketing globally the easiest it has ever been in history. Plus new powerful tools are being added daily to help the network builder.
A keep it simple Franchise - To learn more about this author, visit Andrew Edwards's Website.
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Introduction
Many entrepreneurs seem scared at the idea of franchising. The day to day challenges of business seem enough of a challenge without complicating matters further by worrying about putting complicated networks together. For me the key is found in a quote by Dudley Daniel who said “Start the way you want to finish” He was speaking in the context of church planting, but the same principle applies equally well to franchising a business. If you know what product you have and what you want to achieve then you can plan to reach your goals step by step. In the clichéd of eating an elephant, one does it only bite at a time. The problem is not to get side tracked and loose the big picture of what you are trying to achieve long term.
Long Term Goal
As the business owner and architect your job is the “Big Picture”. To start with one has to get involved in the nitty gritty details of running the business, but this should never remain the goal. The Goal is to setup a successful business that has the potential to be duplicated. If you can’t achieve that then move on, and find one that you can. Why flog a dead elephant? Life is to short and there are too many other better opportunities.
Systems that Work
The key to a business that has potential to be copied, is, that it has solid workable systems. These system should be bullet proof and if possible idiot proof. The idea is to keep it simple, but instill a sense of importance to the systems being adhered to. If the systems are in place and they are effective it makes for a smooth operation and minimizes everyone’s stress levels, most of all the customers. Rather take more time in the beginning getting the systems to really work and be effective. The biggest headache will be trying to undo them once you have already duplicated them.
Copy your Success
Once you are sure that the system is working and the business has had time to build up a track record, it is time to look at moving into the next phase. Make sure that the business has a recognizable brand and identity. At this stage the whole business is small so it doesn’t seem worth the effort or cost, but remember start how you want to finish. If that means getting brand experts in to help setup the look and feel, of a top player in your market then that is the way to go. Why duplicate garbage, or build a network with no class and poor image? Remember again it’s the big picture. The big question at this stage is how can this concept be duplicated effectively? What marketing medium or process will allow the duplication process to flow smoothly? The eBook the “ideavirus” can be very helpful in stimulating creative new ways at looking at this problem. Each business is different and there will be a unique solution that will solve this problem. Don’t rush the process, but find a medium that works for you. Often the traditional way of doing things is not the most effective, plus that will only make you the same as your competition.
Build a Brand Network
Once you have found a way to duplicate your success you are entering into the most powerful stage. That is the power of networking. One person facing a problem can only draw on the strength they have as an individual. Two or more combine their strengths to form a powerful team that will always outperform the individual. The power of the internet comes from networking many computers together. Take away the connections between all these computers and its power is so greatly reduced that it has no power at all. This is the power that the franchise network has over the one man show businesses. Sure there are some great small businesses that have never copied themselves, but they are the minority. Having a national or global presence will always open more opportunities and markets. The internet has also made marketing globally the easiest it has ever been in history. Plus new powerful tools are being added daily to help the network builder.
A keep it simple Franchise - To learn more about this author, visit Andrew Edwards's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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