Introduction Many entrepreneurs seem scared at the idea of franchising. The day to day challenges of business seem enough of a challenge without complicating matters further by worrying about putting complicated networks together. For me the key is found in a quote by Dudley Daniel who said “Start the way you want to finish” He was speaking in the context of church planting, but the same principle applies equally well to franchising a business. If you know what product you have and what you want to achieve then you can plan to reach your goals step by step. In the clichéd of eating an elephant, one does it only bite at a time. The problem is not to get side tracked and loose the big picture of what you are trying to achieve long term.
Long Term Goal As the business owner and architect your job is the “Big Picture”. To start with one has to get involved in the nitty gritty details of running the business, but this should never remain the goal. The Goal is to setup a successful business that has the potential to be duplicated. If you can’t achieve that then move on, and find one that you can. Why flog a dead elephant? Life is to short and there are too many other better opportunities.
Systems that Work The key to a business that has potential to be copied, is, that it has solid workable systems. These system should be bullet proof and if possible idiot proof. The idea is to keep it simple, but instill a sense of importance to the systems being adhered to. If the systems are in place and they are effective it makes for a smooth operation and minimizes everyone’s stress levels, most of all the customers. Rather take more time in the beginning getting the systems to really work and be effective. The biggest headache will be trying to undo them once you have already duplicated them.
Copy your Success Once you are sure that the system is working and the business has had time to build up a track record, it is time to look at moving into the next phase. Make sure that the business has a recognizable brand and identity. At this stage the whole business is small so it doesn’t seem worth the effort or cost, but remember start how you want to finish. If that means getting brand experts in to help setup the look and feel, of a top player in your market then that is the way to go. Why duplicate garbage, or build a network with no class and poor image? Remember again it’s the big picture. The big question at this stage is how can this concept be duplicated effectively? What marketing medium or process will allow the duplication process to flow smoothly? The eBook the “ideavirus” can be very helpful in stimulating creative new ways at looking at this problem. Each business is different and there will be a unique solution that will solve this problem. Don’t rush the process, but find a medium that works for you. Often the traditional way of doing things is not the most effective, plus that will only make you the same as your competition.
Build a Brand Network Once you have found a way to duplicate your success you are entering into the most powerful stage. That is the power of networking. One person facing a problem can only draw on the strength they have as an individual. Two or more combine their strengths to form a powerful team that will always outperform the individual. The power of the internet comes from networking many computers together. Take away the connections between all these computers and its power is so greatly reduced that it has no power at all. This is the power that the franchise network has over the one man show businesses. Sure there are some great small businesses that have never copied themselves, but they are the minority. Having a national or global presence will always open more opportunities and markets. The internet has also made marketing globally the easiest it has ever been in history. Plus new powerful tools are being added daily to help the network builder.
A keep it simple - Franchise - To learn more about this author, visit Andrew Edwards's Website.
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Andrew Edwards
(Visit Andrew's Website)
Andrew Edwards
Party Animals Jumping Castles
www.fun4p
artyanimals.com
www.face
-painting-fun.com
w
ww.sitesell.com/sellsafe20.html
Born in 1964, the son of a South African
gold mining manager, I grew up in the days
of the SA gold boom. I was lucky enough to
go to private schools while many others in
the apartheid era faced hardship and lack.
While I cannot complain about my schooling
one thing it never taught me has how to
run a business, let alone a national
franchise network. In 2003 after a long
career in the electronics corporate world,
I decided to "exit the rat race". I had
started my own sideline business in the
un-related party hire industry, and found
it a great learning experience. My
financial learning had just begun, as I
rapidly tried to increase my Financial IQ.
Success for me is defined as a delicate
balancing act, to keep all areas of life
whole and fulfilled. Success brings real
enemies and false friends, so for me
"success" in the American Dream definition
is not nearly enough. For me meaning,
purpose, fulfillment and wisdom are areas
that I hold dear. Money is only one of the
tools we need to learn to master in this
life.
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