My Experience My school fees in this department were extensive, (probably like yours :-)
I firstly got a friend to help me build a site. This was great buy frustrating to get what I really wanted and then very slow to get changes and updates done as I needed them. I was new to website design and the vastness of all that is the internet, so it seemed easier to let someone else do it. My friend said "I will build the site but you must work at getting it found by the search engines". I knew enough to know that without being found by the major search engines my site would remain sunk under a zillion other pages of info that no-one sees or cares about. I decided to educate myself in getting my site found. (Not an easy subject)
What I found out is that there are a zillion ways that are constantly changing!
I made some progress the hard way and learned about "keywords" and google "page rank" and lots of other jargon.
In the end the pearl of wisdom that I found that is really worth sharing, (and the reason I am writing this article) is the following. I read an article by Ken Evoy that looks at this topic. He has put together a set of website tools that are quite incredible. They say it takes a genius to state the obvious and that is what he seems to have done. He has worked out exactly what the search engines are looking for in a website!!!
(pure rocket science) His conclusion is that they are looking for Good content, and reality (in other words no artificial tricks to improve the sites rank or rating) This might not sound like much but it is in a way revolutionary, when every computer geek and expert is trying to sell and get you to try the next best trick to improve your sites rating. As he says the search engines will always get more clever and find out who is trying to trick them and them make them pay the price, i.e. drop their page rating or rank.
I decided to put his program and idea to the test since, what he says has been my own hard learned experience. I purchased a SBI website, (that is a kind of website applications generator or instant website for dummies).
The program takes you step by step from deciding on the idea for the website, checking if the idea will work in terms of people search for the topic of the site, to how many other competing websites are focusing on this particular niche of knowledge. Then one is taken through choosing a good domain name (www.mysite.com to building the home page, to the look and feel, and so it goes on and on. The end result of following this lead me by the nose system is that one is guided through a normal maze of pit falls and bad habits, to the kind of search engine utopia of having what the engines want. This then automatically, without much effort (the only effort being the painfully slow process of following the SBI process through to completion) takes the site to the top of the search engine rankings. Their success in this regard is quite amazing. They list over 400 websites created through this approach that all rank in the Top 1%
of all sites on the net.
As a test project I decided to build a website in a niche (that after doing the SBI research should work). I am in the early stages of building the site and I want to see which site will do better in its rankings.
Either my old site built the hard way and currently performing ok, but with some serious flaws or my new SBI site (see the links in my Author profile)
After comparing the two I know which one my money is on. With the awesome array of tools and help from the forums of other SBI site owners I am pretty sure the power of networking will win.
If you are in the same boat as me regarding your franchises website or small business website I recommend you check out SBI Once on the sitesell site, if you scroll down I also found a 30 min video clip that one can download that explains the whole process a lot better than I could.
In Conclusion For anyone wanting to get a top performing site who does not have tons of internet experience I seriously recommend looking at the SBI process.
Sure it costs $299 dollars a year, but if one considers what it includes then I think it is worthwhile. Considering the school fees I paid over the years and the time and effort wasted if I had to do it again I would go the route of giving the engines what they want:
Reality and Good content. After all isn't that what the human visitors and your customers want too?
Have a look at the SBI link in my Author profile if you are interested.
Get your franchises website rating in the top 1% - To learn more about this author, visit Andrew Edwards's Website.
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Andrew Edwards
(Visit Andrew's Website)
Andrew Edwards
Party Animals Jumping Castles
www.fun4p
artyanimals.com
www.face
-painting-fun.com
w
ww.sitesell.com/sellsafe20.html
Born in 1964, the son of a South African
gold mining manager, I grew up in the days
of the SA gold boom. I was lucky enough to
go to private schools while many others in
the apartheid era faced hardship and lack.
While I cannot complain about my schooling
one thing it never taught me has how to
run a business, let alone a national
franchise network. In 2003 after a long
career in the electronics corporate world,
I decided to "exit the rat race". I had
started my own sideline business in the
un-related party hire industry, and found
it a great learning experience. My
financial learning had just begun, as I
rapidly tried to increase my Financial IQ.
Success for me is defined as a delicate
balancing act, to keep all areas of life
whole and fulfilled. Success brings real
enemies and false friends, so for me
"success" in the American Dream definition
is not nearly enough. For me meaning,
purpose, fulfillment and wisdom are areas
that I hold dear. Money is only one of the
tools we need to learn to master in this
life.
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Complete
List Of
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