Get your franchises website rating in the top 1%
Get your franchises website rating in the top 1%
My school fees in this department were extensive, (probably like yours :-)
I firstly got a friend to help me build a site. This was great buy frustrating
to get what I really wanted and then very slow to get changes and updates done
as I needed them. I was new to website design and the vastness of all
that is the internet, so it seemed easier to let someone else do it. My friend
said "I will build the site but you must work at getting it found by the search
engines". I knew enough to know that without being found by the major search
engines my site would remain sunk under a zillion other pages of info that
no-one sees or cares about. I decided to educate myself in getting my site
found. (Not an easy subject)
What I found out is that there are a zillion ways that are constantly changing!
I made some progress the hard way and learned about "keywords" and google
"page rank" and lots of other jargon.
In the end the pearl of wisdom that I found that is really worth sharing,
(and the reason I am writing this article) is the following. I read an
article by Ken Evoy that looks at this topic. He has put together a set
of website tools that are quite incredible. They say it takes a genius
to state the obvious and that is what he seems to have done. He has worked
out exactly what the search engines are looking for in a website!!!
(pure rocket science) His conclusion is that they are looking for
Good content, and reality (in other words no artificial tricks to improve
the sites rank or rating) This might not sound like much but it is in a
way revolutionary, when every computer geek and expert is trying to sell
and get you to try the next best trick to improve your sites rating. As
he says the search engines will always get more clever and find out who
is trying to trick them and them make them pay the price, i.e. drop their
page rating or rank.
I decided to put his program and idea to the test since, what he says has
been my own hard learned experience. I purchased a SBI website, (that is
a kind of website applications generator or instant website for dummies).
The program takes you step by step from deciding on the idea for the
website, checking if the idea will work in terms of people search for
the topic of the site, to how many other competing websites are focusing
on this particular niche of knowledge. Then one is taken through choosing
a good domain name (www.mysite.com) to building the home page, to the look
and feel, and so it goes on and on. The end result of following this lead
me by the nose system is that one is guided through a normal maze of pit
falls and bad habits, to the kind of search engine utopia of having what
the engines want. This then automatically, without much effort (the only
effort being the painfully slow process of following the SBI process
through to completion) takes the site to the top of the search engine
rankings. Their success in this regard is quite amazing. They list over
400 websites created through this approach that all rank in the Top 1%
of all sites on the net.
As a test project I decided to build a website in a niche (that after
doing the SBI research should work). I am in the early stages of building
the site and I want to see which site will do better in its rankings.
Either my old site built the hard way and currently performing ok,
but with some serious flaws or my new SBI
site (see the links in my Author profile)
After comparing the two I know which one my money is on. With the
awesome array of tools and help from the forums of other SBI site
owners I am pretty sure the power of networking will win.
If you are in the same boat as me regarding your franchises website or
small business website I recommend you check out SBI
Once on the sitesell site, if you scroll down I also found a 30 min video
clip that one can download that explains the whole process a lot better
than I could.
In Conclusion
For anyone wanting to get a top performing site who does not have tons
of internet experience I seriously recommend looking at the SBI process.
Sure it costs $299 dollars a year, but if one considers what it includes
then I think it is worthwhile. Considering the school fees I paid over
the years and the time and effort wasted if I had to do it again I
would go the route of giving the engines what they want:
Reality and Good content. After all isn't that what the human visitors
and your customers want too?
Have a look at the SBI link in my Author profile if you are interested.
Get your franchises website rating in the top 1 - To learn more about this author, visit Andrew Edwards's Website.
Like this article? Share it with your friends
My Experience
My school fees in this department were extensive, (probably like yours :-)
I firstly got a friend to help me build a site. This was great buy frustrating
to get what I really wanted and then very slow to get changes and updates done
as I needed them. I was new to website design and the vastness of all
that is the internet, so it seemed easier to let someone else do it. My friend
said "I will build the site but you must work at getting it found by the search
engines". I knew enough to know that without being found by the major search
engines my site would remain sunk under a zillion other pages of info that
no-one sees or cares about. I decided to educate myself in getting my site
found. (Not an easy subject)
What I found out is that there are a zillion ways that are constantly changing!
I made some progress the hard way and learned about "keywords" and google
"page rank" and lots of other jargon.
In the end the pearl of wisdom that I found that is really worth sharing,
(and the reason I am writing this article) is the following. I read an
article by Ken Evoy that looks at this topic. He has put together a set
of website tools that are quite incredible. They say it takes a genius
to state the obvious and that is what he seems to have done. He has worked
out exactly what the search engines are looking for in a website!!!
(pure rocket science) His conclusion is that they are looking for
Good content, and reality (in other words no artificial tricks to improve
the sites rank or rating) This might not sound like much but it is in a
way revolutionary, when every computer geek and expert is trying to sell
and get you to try the next best trick to improve your sites rating. As
he says the search engines will always get more clever and find out who
is trying to trick them and them make them pay the price, i.e. drop their
page rating or rank.
I decided to put his program and idea to the test since, what he says has
been my own hard learned experience. I purchased a SBI website, (that is
a kind of website applications generator or instant website for dummies).
The program takes you step by step from deciding on the idea for the
website, checking if the idea will work in terms of people search for
the topic of the site, to how many other competing websites are focusing
on this particular niche of knowledge. Then one is taken through choosing
a good domain name (www.mysite.com) to building the home page, to the look
and feel, and so it goes on and on. The end result of following this lead
me by the nose system is that one is guided through a normal maze of pit
falls and bad habits, to the kind of search engine utopia of having what
the engines want. This then automatically, without much effort (the only
effort being the painfully slow process of following the SBI process
through to completion) takes the site to the top of the search engine
rankings. Their success in this regard is quite amazing. They list over
400 websites created through this approach that all rank in the Top 1%
of all sites on the net.
As a test project I decided to build a website in a niche (that after
doing the SBI research should work). I am in the early stages of building
the site and I want to see which site will do better in its rankings.
Either my old site built the hard way and currently performing ok,
but with some serious flaws or my new SBI
site (see the links in my Author profile)
After comparing the two I know which one my money is on. With the
awesome array of tools and help from the forums of other SBI site
owners I am pretty sure the power of networking will win.
If you are in the same boat as me regarding your franchises website or
small business website I recommend you check out SBI
Once on the sitesell site, if you scroll down I also found a 30 min video
clip that one can download that explains the whole process a lot better
than I could.
In Conclusion
For anyone wanting to get a top performing site who does not have tons
of internet experience I seriously recommend looking at the SBI process.
Sure it costs $299 dollars a year, but if one considers what it includes
then I think it is worthwhile. Considering the school fees I paid over
the years and the time and effort wasted if I had to do it again I
would go the route of giving the engines what they want:
Reality and Good content. After all isn't that what the human visitors
and your customers want too?
Have a look at the SBI link in my Author profile if you are interested.
Get your franchises website rating in the top 1 - To learn more about this author, visit Andrew Edwards's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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