Unified Thinking
Unified Thinking
Franchising is about finding the right strategic-partnerships to allow both parties to prosper at a higher level together than they would if they were not to enter into an agreement to do business together.
First of all, you must be comfortable with the Franchising concept itself. The business of the Franchisor is not Franchising. Their business is fast food, or muffler parts, or telecom consulting. Franchising is their strategy to execute that business with optimum results.
Franchising is the Franchisor's strategy to penetrate and dominate a marketplace - simultaneously. You've got to be comfortable with the Franchisor's strategies to do just that. If those strategies make sense to you, it can be a great ride in achieving success together. It can be a great ride in building a brand that increases in value as time marches on. Franchising is also the Franchisor's strategy of pooling resources. Those resources include the resources of the Franchisor, as well as those of the individuals that join the system as Franchisees including their ideas, talents, motivations, financial and management resources.
If you are comfortable with these basic concepts of Franchising, you should then assess your needs, wants and desires to make sure that they can be met with a successful Franchise in the system. You should also bring to the surface all of your fears, uncertainties, and doubts to determine if you feel you can help solve them with the business of the Franchisor, and the future you can create for yourself with that business. The worst thing you can do is leave them buried.
Then there are the basic pragmatic questions. Will the Operating Systems of the Franchisor help you to deliver the business products and services more efficiently, and will they help you avoid re-creating a whole slew of wheels? Will the Support Systems help you to deliver the products and services better and better over time? Will the Brand continue to increase in value for your benefit?
Finally, can you see yourself reaching your goals, dreams and objectives by operating a successful business in the Franchisor's system? Will the Franchise help you to achieve those goals and dreams?
If the Franchisor's strategies make sense to you, and you can see yourself achieving your goals and dreams through the Franchise and its systems, then you have unified thinking - and the sky can be your only limit.
David R. Waldman is the founder of PIR & Associates Inc. providing assistance to entrepreneurs nationwide, helping them identify franchise opportunities that match their interests, backgrounds and goals. PIR & Associates Inc. also provides services to businesses that wish to duplicate their operations and create franchise wealth.
Contact us at 1-877-615-5177 or visit our web site at: www.PIRandAssociates.com .
Unified Thinking - To learn more about this author, visit David R Waldman's Website.
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The entire process of due diligence, for both a Franchisor and a Franchise Candidate, should be about determining whether there is unified thinking. My counsel is to step back at the end of your due diligence process and ask yourself the following question: Did the process help both parties to determine if they have unified thinking about the business at hand? If the answer is not yes, then you've either got more work to do, or something with the system is not right, and you should examine alternatives.
Franchising is about finding the right strategic-partnerships to allow both parties to prosper at a higher level together than they would if they were not to enter into an agreement to do business together.
First of all, you must be comfortable with the Franchising concept itself. The business of the Franchisor is not Franchising. Their business is fast food, or muffler parts, or telecom consulting. Franchising is their strategy to execute that business with optimum results.
Franchising is the Franchisor's strategy to penetrate and dominate a marketplace - simultaneously. You've got to be comfortable with the Franchisor's strategies to do just that. If those strategies make sense to you, it can be a great ride in achieving success together. It can be a great ride in building a brand that increases in value as time marches on. Franchising is also the Franchisor's strategy of pooling resources. Those resources include the resources of the Franchisor, as well as those of the individuals that join the system as Franchisees including their ideas, talents, motivations, financial and management resources.
If you are comfortable with these basic concepts of Franchising, you should then assess your needs, wants and desires to make sure that they can be met with a successful Franchise in the system. You should also bring to the surface all of your fears, uncertainties, and doubts to determine if you feel you can help solve them with the business of the Franchisor, and the future you can create for yourself with that business. The worst thing you can do is leave them buried.
Then there are the basic pragmatic questions. Will the Operating Systems of the Franchisor help you to deliver the business products and services more efficiently, and will they help you avoid re-creating a whole slew of wheels? Will the Support Systems help you to deliver the products and services better and better over time? Will the Brand continue to increase in value for your benefit?
Finally, can you see yourself reaching your goals, dreams and objectives by operating a successful business in the Franchisor's system? Will the Franchise help you to achieve those goals and dreams?
If the Franchisor's strategies make sense to you, and you can see yourself achieving your goals and dreams through the Franchise and its systems, then you have unified thinking - and the sky can be your only limit.
David R. Waldman is the founder of PIR & Associates Inc. providing assistance to entrepreneurs nationwide, helping them identify franchise opportunities that match their interests, backgrounds and goals. PIR & Associates Inc. also provides services to businesses that wish to duplicate their operations and create franchise wealth.
Contact us at 1-877-615-5177 or visit our web site at: www.PIRandAssociates.com .
Unified Thinking - To learn more about this author, visit David R Waldman's Website.
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Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
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 David R Waldman (Visit David's Website) David R. Waldman has spent the last fifteen years working with franchise organizations. He has been instrumental in developing infrastructure and training for large companies with over 240 locations nationwide as well as new emerging franchise organizations. Because of his real-world experience working for large Franchise systems and seeing the tremendous success of franchisees, he created The Franchise Maker. The Franchise Maker is a franchise development firm that takes small businesses to the next level of growth by working with them to duplicate their business model and transform their business into a franchise opportunity. The Franchise Maker provides expertise, relationship, service and goes beyond simply orchestrating all the pieces necessary to successfully franchise a business nationwide. The Franchise Maker has teams of professionals available to clients even after they become a franchisor. The Franchise maker makes franchising a business affordable and being sensitive to budgets, offers a Pay-As-You-Go program. Businesses are encouraged to call for a Free Consultation anytime 1-877-615-5177 www.TheF ranchiseMaker.com
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