Quiznos and Loyalty Clubs
In the increasingly competitive fast food market, Quiznos is creating a loyal client base using two marketing methods that have proven successful in other industries--coupons and loyalty programs. The Denver-based sandwich shop franchise has more than 4,000 stores in the United States as well as stores throughout Canada, South America and the Middle East. Their "Q-Club" loyalty program is unique in the industry and keeps customers coming back for more.
Quiznos Loyalty Club
Loyalty programs are a mainstay of the grocery and travel industries, why not in fast food? Quiznos offers its Q-Club to anyone with an email address. It just takes a few seconds to sign up and members are rewarded instantly with $2 off of a submarine sandwich. Each month, members get different money-off offers.
Quiznos and Couponing
Who doesn't like something for free? Quiznos franchises understand this and offers a new coupon each week to their Q-Club members for everything from a free sub to a free bag of chips when you purchase a sandwich. You don't have to be an extreme couponer to take advantage of these offers. Just remember to visit theQuiznos Web siteeach week and print the coupon on your home computer.
Of course, no about of marketing will keep customers coming back if the product and service aren't up to par. However, most people that have sampled the Quiznos product will attest to their attention to quality food and customer service. Coupons and loyalty programs just help to expand their customer base.