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Wendys to Unseat Burger King as #2 Burger Brand in America

Guest post by: Sarah Snyder

Article Overview: Find out why Wendy's is replacing Burger King as the #2 burger brand in the country and what Burger King is doing about it.

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Wendys to Unseat Burger King as #2 Burger Brand in America

Wendy's is about to unseat Burger King as the #2 burger brand in the country and it's been a long time coming. The Whopper has lost popularity in recent years, and with Wendy's marketing a new menu item every quarter, it seems that people want a new King. Though neither brand is even close to McDonalds in terms of popularity and profit, Wendy's is Burger King's main competition. This marks the first time that the #1-3 burger chains have reordered since Wendy's opened its doors in 1969, according to The Wall Street Journal. Since Wendy's growth potential is forecast to be 1.1% in the next year, they are going to surpass Burger King, who is forecast to drop 3.9%.

This is great news for franchisees that are looking to open new restaurants because the restaurant franchise marketshare is huge. It is expected that Americans will spend $175 billion dollars at fast food chains this year. So maybe it's time to consider getting your piece of this billion-dollar industry pie (or sandwich). Also, it seems that Wendy's has gained on Burger King without opening more restaurants, which is a testament to its true popularity. Since Wendy's has over 1,000 less stores than Burger King, it seems that people are seeking out Wendy's instead of the King.
So what is Burger King doing about this? Has it come up with an innovative way to take back its popularity and market the brand? Well, according to industry insiders, Burger King has been quietly experimenting with food delivery in the Washington, D.C. area. Pretty soon you might not even have to venture out to Burger King... maybe not even have to get in your car. While it remains to be seen if this experiment is proving profitable, or if it would work elsewhere, it seems that Burger King is still committed to thinking outside of the box. This is also important for franchisees that might wish to open a Burger King, as delivery might become imperative for business. What do you think about Burger King's risk factors? Is being unseated by Wendy's reason enough to fundamentally alter the business plan?

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Home > Franchises > Sarah Snyder > Wendys to Unseat Burger King as 2 Burger Brand in America >
Article Tags: Burger King, business opportunities, food and restaurant franchises, franchises for sale, restaurant franchises, Wendys



Related Forum Posts
Dropping out of school Dropping out of school - I remember Dave Thomas, a man who dropped out of high school to found Wendys and turned into a millionaire, saying to people who pointed to this fact.... "Just think what I'd've been able to do if I HAD gone to college." In other words he was thinking he could've been even better if he'd gotten that extra education. Although in this day and age where young guys - and gals - with computer smarts can provide an invaluable service at a young age... they might not need to go to college to learn how to do what they already [i:ckavbg5w]know [/i:ckavbg5w]how to do... but do they have the business knowledge to run the [i:ckavbg5w]business [/i:ckavbg5w]end of their business? Hiring people, doing accounting, making sure your accountant isn't diddling you, etc. etc. Although it's not necessary to go to college to get those skills - a votech will do.... some education in those areas is necessary, I would think.
Hi there.. Hi there.. - Hi, my names Steve King Looking forward to being part of your community
Ron Popeil Interview Ron Popeil Interview - Evan, a recommendation for a Profile interview - Ron Popeil the TV infomercial product and upsell King. Thanks!
Money never sleeps Money never sleeps - Money never sleeps. This is one of the good attributes of money. So when we are busy sleeping money still roams the atmosphere looking for whom we grab it. In Forex market, 3 thrillion dollars are been traded daily. When you are sleeping in America, the Australian are in business. This is why Bill Bates is one of the richest man in the world. As customers are sleeping in America, customers in other part of the world like Australia are still buying and downloading his software. The moral of this post is that,we should bo business that is on autopilot. Whether we sleeps or not money is been paid into our bank acount. Please share your thought on this.
Re: Quote of the Day - "You get in life what you have the courag Re: Quote of the Day - "You get in life what you have the courag - My favourite scripture in the Bible is Matthew 7:7. "Ask, and it shall be given you; seek, and you shall find; knock, and it shall be opened unto you:" King James 2000 Version


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