When evaluating franchise systems I look for franchisors that possess these 6 attributes:
1. Leaders have an obvious and real passion for the business they are in.
2. Franchise system exhibits total devotion to the brand.
3. Leaders demonstrates the ability to balance the interests of the franchisor, franchisee, vendors and customers.
4. Successful in attracting and satisfying "star" franchisees.
5. Concerned to the degree of obsession with the franchisees bottom line.
6. Respects and thus empowers franchisees to grow and expand.
The franchisors that possess these attributes are destined to succeed and are most worthy of your capital, time and effort.
6 Attributes of Franchise Systems Worth Investing In - To learn more about this author, visit Jim Coen's Website.
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Jim Coen
(Visit Jim's Website)
With 25 years of franchise, marketing, and
entrepreneurial experience, and the owner
of Franchise Perfection, Jim Coen, brings
key skills to franchise consulting for
those interested in buying a franchise
business opportunity.
At Franchise Perfection we serve as
franchise consultants and advisers,
“matching you with the perfect business”.
Visit: www.franchiseperfection.com/ind
ex.htm
For over 20 years Jim worked with Super
Coups. which is a MA based direct mail
franchise that delivers money saving
coupons from local businesses to your
mailbox. His responsibilities at Super
Coups included: franchise marketing,
franchise training, sales management,
regional sales, and director of Franchise
Development.
Prior to Super Coups Jim successfully
marketed franchises in the New England
area for Uniglobe Travel Northeast a
travel franchise, Merry Maids a maid
cleaning franchise, & Emack & Bolio an Ice
Cream franchise.
Jim recently was the host of a popular
radio show called “Let’s Talk Franchising”
that aired on WBIX 1060 in Boston.
Jim currently serves on the Board of
Directors of the New England Franchise
Association (NEFA) www.nefranchis
e.org
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Let's Talk Franchising! - I have learned franchising from the ground up. I’ve been a franchisee for a bad franchisor. I’ve worked for good franchisors and I’ve worked for marginal franchisors. I’ve helped many franchisees succeed.
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