Unless you’ve been living on another planet, you probably are already familiar with franchising. You probably patronize a variety of franchised businesses without realizing that they are even franchises. These businesses run the gamut from gasoline stations and fast food to ice cream and carpet cleaning.
No two franchises are alike! Some franchise networks succeed better than others.
Intuitively, it makes sense owning a franchise because franchise systems have higher success rates than independent businesses. For instance an independent pizzeria most likely will learn the hard way that coupons are more cost effective if given door to door rather than placing full page ads in the newspaper.
Franchisees benefit from already knowing, because someone made that mistake long ago. If you own a business rather than a franchise then you have to learn the hard way or have to reinvent the wheel. In a franchise system, you have the benefit of being given an operational model which has already learned from the successes and failures of other franchisees.
Franchising when done right, is a win-win-win relationship for all parties involved, the franchisor, franchisee and the consumer. Owning a franchise can be a rewarding career path provided the prospective franchisee chooses a franchise system wisely.
Owning a franchise is a great way to become your own boss. - To learn more about this author, visit Jim Coen's Website.
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Jim Coen
(Visit Jim's Website)
With 25 years of franchise, marketing, and
entrepreneurial experience, and the owner
of Franchise Perfection, Jim Coen, brings
key skills to franchise consulting for
those interested in buying a franchise
business opportunity.
At Franchise Perfection we serve as
franchise consultants and advisers,
“matching you with the perfect business”.
Visit: www.franchiseperfection.com/ind
ex.htm
For over 20 years Jim worked with Super
Coups. which is a MA based direct mail
franchise that delivers money saving
coupons from local businesses to your
mailbox. His responsibilities at Super
Coups included: franchise marketing,
franchise training, sales management,
regional sales, and director of Franchise
Development.
Prior to Super Coups Jim successfully
marketed franchises in the New England
area for Uniglobe Travel Northeast a
travel franchise, Merry Maids a maid
cleaning franchise, & Emack & Bolio an Ice
Cream franchise.
Jim recently was the host of a popular
radio show called “Let’s Talk Franchising”
that aired on WBIX 1060 in Boston.
Jim currently serves on the Board of
Directors of the New England Franchise
Association (NEFA) www.nefranchis
e.org
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Let's Talk Franchising! - I have learned franchising from the ground up. I’ve been a franchisee for a bad franchisor. I’ve worked for good franchisors and I’ve worked for marginal franchisors. I’ve helped many franchisees succeed.
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