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Owning a franchise is a great way to become your own boss.
Written by: Jim CoenArticle Overview: Franchising can be a very effective way for you to get into business, just keep your eyes and ears wide open and ask lots of questions, the more you know about owning a franchise the better your decision will be.
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Free Download - 10 Costly Mistakes to Avoid When Buying a Franchise By Jim Coen |
Owning a franchise is a great way to become your own boss.
Unless you’ve been living on another planet, you probably are already familiar with franchising. You probably patronize a variety of franchised businesses without realizing that they are even franchises. These businesses run the gamut from gasoline stations and fast food to ice cream and carpet cleaning.
No two franchises are alike! Some franchise networks succeed better than others.
Intuitively, it makes sense owning a franchise because franchise systems have higher success rates than independent businesses. For instance an independent pizzeria most likely will learn the hard way that coupons are more cost effective if given door to door rather than placing full page ads in the newspaper.
Franchisees benefit from already knowing, because someone made that mistake long ago. If you own a business rather than a franchise then you have to learn the hard way or have to reinvent the wheel. In a franchise system, you have the benefit of being given an operational model which has already learned from the successes and failures of other franchisees.
Franchising when done right, is a win-win-win relationship for all parties involved, the franchisor, franchisee and the consumer. Owning a franchise can be a rewarding career path provided the prospective franchisee chooses a franchise system wisely.
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About the Author: Jim Coen RSS for Jim's articles - Visit Jim's website With 25 years of franchise, marketing, and entrepreneurial experience, and the owner of Franchise Perfection, Jim Coen, brings key skills to franchise consulting for those interested in buying a franchise business opportunity. At Franchise Perfection we serve as franchise consultants and advisers, “matching you with the perfect business”. Visit: http://www.franchiseperfection.com/index.htm For over 20 years Jim worked with Super Coups. which is a MA based direct mail franchise that delivers money saving coupons from local businesses to your mailbox. His responsibilities at Super Coups included: franchise marketing, franchise training, sales management, regional sales, and director of Franchise Development. Prior to Super Coups Jim successfully marketed franchises in the New England area for Uniglobe Travel Northeast a travel franchise, Merry Maids a maid cleaning franchise, & Emack & Bolio an Ice Cream franchise. Jim recently was the host of a popular radio show called “Let’s Talk Franchising” that aired on WBIX 1060 in Boston. Jim currently serves on the Board of Directors of the New England Franchise Association (NEFA) www.nefranchise.org Click here to visit Jim's website What is franchising My personal definition Owning a franchise is a great way to become your own boss 10 Costly Mistakes to Avoid When Buying a Franchise The best franchise systems all have effective leadership Rapid expansion doesnt always mean success when it comes to franchise businesses |
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