Franchise executives face significant and unique challenges. They must first and foremost fulfill the traditional corporate leadership role, ensuring their organization deliver on its promise to its customers, behave in a responsible manner and earn profits.
But they must also play another role that is far less defined in its responsibilities, the franchisor role. This requires them to coordinate the ambitions of their franchisees — people who are franchise leaders in their own right.
The best franchise executives all exhibit similar key elements to good franchise leadership. They all have a clear vision: This is not just a one sentence mission statement about being the best franchise. It requires a precise mental picture of how the leader wants all aspects of the franchise system to evolve.
It’s important for effective franchise executives to maintain believability and integrity: sustained success is only possible if the people, especially franchisees, feel they can trust and respect you.
The best franchise systems have an intelligent strategy: it’s important to ensure that the franchise organization goals fit with the needs of its customers, franchisees and the market in which it operates.
Effective franchise leaders build commitment to change: social and economic changes mean that the best franchise systems must be adaptable in the way they do business. Also as a franchise system grows and develops, changes will be needed to maintain adequate levels of support to its franchisees.
The most effective franchise executives are adept at managing conflict: while people have a natural inclination to cooperate and help each other, they also have their own individual needs, expectations and approaches. This is particularly so in a franchise network where there can be several agendas operating at once.
The long term success of the best franchise systems depends on effective leadership.
The best franchise systems all have effective leadership. - To learn more about this author, visit Jim Coen's Website.
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Jim Coen
(Visit Jim's Website)
With 25 years of franchise, marketing, and
entrepreneurial experience, and the owner
of Franchise Perfection, Jim Coen, brings
key skills to franchise consulting for
those interested in buying a franchise
business opportunity.
At Franchise Perfection we serve as
franchise consultants and advisers,
“matching you with the perfect business”.
Visit: www.franchiseperfection.com/ind
ex.htm
For over 20 years Jim worked with Super
Coups. which is a MA based direct mail
franchise that delivers money saving
coupons from local businesses to your
mailbox. His responsibilities at Super
Coups included: franchise marketing,
franchise training, sales management,
regional sales, and director of Franchise
Development.
Prior to Super Coups Jim successfully
marketed franchises in the New England
area for Uniglobe Travel Northeast a
travel franchise, Merry Maids a maid
cleaning franchise, & Emack & Bolio an Ice
Cream franchise.
Jim recently was the host of a popular
radio show called “Let’s Talk Franchising”
that aired on WBIX 1060 in Boston.
Jim currently serves on the Board of
Directors of the New England Franchise
Association (NEFA) www.nefranchis
e.org
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Let's Talk Franchising! - I have learned franchising from the ground up. I’ve been a franchisee for a bad franchisor. I’ve worked for good franchisors and I’ve worked for marginal franchisors. I’ve helped many franchisees succeed.
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