When attending a franchise trade show, keep a few things in mind. The companies exhibiting at the show do not make up all the franchise opportunities available. A franchise trade show showcases only a limited selection of the 2500 franchise programs out there.
You should take the opportunity to hear why the franchise representatives feel their opportunity is worth investigating. Ask questions about the business model, and the outlook of the industry.
Use these guidelines to help you make the best of your franchise trade show visit.
Before you attend the franchise trade show:
• Identify what your “must have priorities” are! What are your experiences, skills, desires, and goals? What is important to you?
• Identify your financial situation. What is liquid, what can you borrowed from family and friends, and how much do you need to live on? What are your financial requirements?
• Be serious. Dress conservatively, leave the kids at home, and take business cards if you have them. Show the representatives you meet that you're a serious prospect.
At the franchise trade shows:
• Look at the floor plan of the exhibitors listed. Check off the businesses you recognize or that look interesting to you.
• Don't waste time. Pass by the franchisors who are out of your price range or don't meet your “must have priorities”.
Prepare a short list of questions:
1. what is the total investment required?
2. Tell me about a franchisee's typical day.
3. What are the prospects for the industry future?
4. Is financing available from the franchisor?
Collect printed information from all the companies that interest you.
After the franchise trade show:
• Organize the materials you collected.
• Follow up. Visit the websites and call the franchises to gather more information.
A franchise trade show is a great way for you to introduce yourself to some of the many franchise opportunities available.
Visiting a Franchise Show is a great way to investigate franchise opportunities. - To learn more about this author, visit Jim Coen's Website.
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Jim Coen
(Visit Jim's Website)
With 25 years of franchise, marketing, and
entrepreneurial experience, and the owner
of Franchise Perfection, Jim Coen, brings
key skills to franchise consulting for
those interested in buying a franchise
business opportunity.
At Franchise Perfection we serve as
franchise consultants and advisers,
“matching you with the perfect business”.
Visit: www.franchiseperfection.com/ind
ex.htm
For over 20 years Jim worked with Super
Coups. which is a MA based direct mail
franchise that delivers money saving
coupons from local businesses to your
mailbox. His responsibilities at Super
Coups included: franchise marketing,
franchise training, sales management,
regional sales, and director of Franchise
Development.
Prior to Super Coups Jim successfully
marketed franchises in the New England
area for Uniglobe Travel Northeast a
travel franchise, Merry Maids a maid
cleaning franchise, & Emack & Bolio an Ice
Cream franchise.
Jim recently was the host of a popular
radio show called “Let’s Talk Franchising”
that aired on WBIX 1060 in Boston.
Jim currently serves on the Board of
Directors of the New England Franchise
Association (NEFA) www.nefranchis
e.org
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Let's Talk Franchising! - I have learned franchising from the ground up. I’ve been a franchisee for a bad franchisor. I’ve worked for good franchisors and I’ve worked for marginal franchisors. I’ve helped many franchisees succeed.
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