Franchising, Getting out of the "Putting out Fires Business"

Guest post by: Alan George
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Franchise Your Business the right way-We Buy Houses Guy Franchise - By Alan George

The Process of franchising a business can be a unique experience. The documentation, the sales process, the systems and the mindset has to be a big shift in gears for most entrepreneurs.

The reason that businesses franchise their business has several key elements to it.

1. Many business owners find them getting stuck working IN the business as opposed to ON the business. This happens with too many company owned locations and business units, the owner of the company finds themselves putting out fires continuously in the operations. Franchising gives a way to business owners that allows the organization to leverage a proven business system and puts franchisees in the operating model managing the day to day responsibilities of the business.

2. Franchising allows for the infusion of capital into a growing company without giving up equity to the investors. Franchisees gain from owning a peice of your industry and business without having the control or ownership in the overall brand and organization. It's always a good thing to keep the number of chefs in the kitchen to a minimum! :) As in our client Chopple's case, this is a business model similar to Groupon, which as we all know was recently sold for over $6 billion - instead of someone developing their own company providing this service and investing in the infrastructure and cost to get the business going, they can buy a license that offers an exclusive territory and gives them a peice of the action!

3. It's difficult to manage employees in any business...particularly when they are far away! Franchising puts the honus of managing day to day employees on the franchise operator. This allows the franchisor (YOU) to build the brand, work on strategic initiatives and develop strategy for moving the organization forward....after all, isn't that what you are supposed to be doing!

4. Franchising speeds up the branding process. The more people you get out in the marketplace singing your brand's praises, the faster you are recognized as a brand the quicker you can establish your price points and profit margins

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Franchise Your Business the right way-We Buy Houses Guy Franchise - By Alan George

About the Author: Alan George

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Mr. George is a specialist in franchise territory planning, franchise mapping and franchise strategic planning. Alan George has over 27 years advertising, sales and marketing experience. Most recently he held an executive position with GeoVue, a company that provides predictive analytics for franchise sales forecasting, site selection and market planning to retailers and restaurants. Prior to GeoVue, Mr. George was Director of Sales and Business Development at Tactician Corp, a franchise mapping company. At Tactician Corp, Mr. George worked extensively with retailers and restaurants providing site selection and geo-targeting tools. While at Tactician, Mr. George also worked closely with several franchise to help create territory mapping and optimizations. In his roles at Tactician and GeoVue, he worked closely with Franchise Development teams to create tools and approaches that helped his customers sell more franchises. Mr. George brings great experience in demographic analysis, understanding market potential, customer profiling, and sales territory design. Previous to his work in the franchise field, Mr. George also has a background which includes sales at the Boston Herald, where he was part of the 5th largest classified advertising sales teams in the United States. Mr. George also sits on advisory boards at local start-ups in the Boston, MA area, and is active in the entrepreneurial community in the Boston/Cambridge market. As part of that entrepreneurial spirit, he also has started his own sales consulting practice, with offers to provide sales training, recruiting, sales outsourcing, and a value proposition directed sales process implementation. His extensive network provides a vast list of sales, marketing and financing contacts http://www.franchisemarketingsystems.com/contact-about-franchising-your-business/ 781-438-0468
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