How to Franchise Your Business Successfully - Managing Franchisees
Becoming a franchisor takes time, patience and the right kind of personality to
be good in the business of franchising. Many entrepreneurs find the transition
from working in a business to working on it as a franchisor difficult to make.
Successfull entrepreneurs are typically "doers", they make it happen every day
and are used to taking the ball and running with it whenever an opportunity
arises. This of course works when you are running your own business and working
in it every day, it doesn't work so well when you are working with franchisees,
many of whom you only see 2-4 times per year.
Franchising takes patience. As a franchisor, you have to trust in the fact that even though you, as the originator of the business model, can train and provide the tools to someone else they need to be as successful as you are in the business and in operating the concept. If your business has been defined with the right systems and the operating model can be replicated in new markets, you should be able to show someone how to get their franchise up and running successfully. Our franchise development firm has seen a direct correlation with those who manage through positive reinforcement and the results they see from franchise partners in the field. We also have seen a direct correlation between the success of a franchise system and the franchisors who have the ability and instinct to delegate responsibilities.
Communication is key in franchising. Great communicators are often the best franchisors. Much of the business of franchise development is based on a franchisor's ability to connect with people and help them feel like they are cared for. Think of the big names in franchising, Ray Kroc with McDonalds, Fred Deluca with Subway and Colonel Sanders with Kentucky Fried Chicken. These people were phenomenal communicators and understood the power of a solid business relationship with their franchisees. People who rely too much on managing with an "iron fist" or 400 page FDD's typically don't make the best franchisors.