How to Franchise Your Business Successfully - Managing Franchisees

Guest post by: Alan George
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Franchise Your Business the right way-We Buy Houses Guy Franchise - By Alan George

Becoming a franchisor takes time, patience and the right kind of personality to be good in the business of franchising. Many entrepreneurs find the transition from working in a business to working on it as a franchisor difficult to make. Successfull entrepreneurs are typically "doers", they make it happen every day and are used to taking the ball and running with it whenever an opportunity arises. This of course works when you are running your own business and working in it every day, it doesn't work so well when you are working with franchisees, many of whom you only see 2-4 times per year.

Franchising takes patience. As a franchisor, you have to trust in the fact that even though you, as the originator of the business model, can train and provide the tools to someone else they need to be as successful as you are in the business and in operating the concept. If your business has been defined with the right systems and the operating model can be replicated in new markets, you should be able to show someone how to get their franchise up and running successfully. Our franchise development firm has seen a direct correlation with those who manage through positive reinforcement and the results they see from franchise partners in the field. We also have seen a direct correlation between the success of a franchise system and the franchisors who have the ability and instinct to delegate responsibilities.

Communication is key in franchising. Great communicators are often the best franchisors. Much of the business of franchise development is based on a franchisor's ability to connect with people and help them feel like they are cared for. Think of the big names in franchising, Ray Kroc with McDonalds, Fred Deluca with Subway and Colonel Sanders with Kentucky Fried Chicken. These people were phenomenal communicators and understood the power of a solid business relationship with their franchisees. People who rely too much on managing with an "iron fist" or 400 page FDD's typically don't make the best franchisors.

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Franchise Your Business the right way-We Buy Houses Guy Franchise - By Alan George

About the Author: Alan George

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Mr. George is a specialist in franchise territory planning, franchise mapping and franchise strategic planning. Alan George has over 27 years advertising, sales and marketing experience. Most recently he held an executive position with GeoVue, a company that provides predictive analytics for franchise sales forecasting, site selection and market planning to retailers and restaurants. Prior to GeoVue, Mr. George was Director of Sales and Business Development at Tactician Corp, a franchise mapping company. At Tactician Corp, Mr. George worked extensively with retailers and restaurants providing site selection and geo-targeting tools. While at Tactician, Mr. George also worked closely with several franchise to help create territory mapping and optimizations. In his roles at Tactician and GeoVue, he worked closely with Franchise Development teams to create tools and approaches that helped his customers sell more franchises. Mr. George brings great experience in demographic analysis, understanding market potential, customer profiling, and sales territory design. Previous to his work in the franchise field, Mr. George also has a background which includes sales at the Boston Herald, where he was part of the 5th largest classified advertising sales teams in the United States. Mr. George also sits on advisory boards at local start-ups in the Boston, MA area, and is active in the entrepreneurial community in the Boston/Cambridge market. As part of that entrepreneurial spirit, he also has started his own sales consulting practice, with offers to provide sales training, recruiting, sales outsourcing, and a value proposition directed sales process implementation. His extensive network provides a vast list of sales, marketing and financing contacts http://www.franchisemarketingsystems.com/contact-about-franchising-your-business/ 781-438-0468
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