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CHARACTERISTICS OF TOP SALES EXECUTIVES

CHARACTERISTICS OF TOP SALES EXECUTIVES

By Ron S. La Vine
President of Accelerated Sales Results Telesales Training and Sales Training, Inc.

Top Sales Executives Work Smart

Top sales executives recognize their time is precious and finite. These sales representatives know their primary job is to identify and call on the most profitable accounts first. Examining their current customer base and finding the common characteristics or demographics (gross sales, number of employees, industries, etc.) top salespeople know in advance what types of accounts where they make the most money. They separate their accounts by time zone enabling them to make the best use of their phone time throughout the day.

Once prioritized and sorted, top sales executives use their sharp questioning and listening skills to reach the decision maker and determine, with reasonable certainty, whether or not a business opportunity exists within an account. When a business opportunity is found within a department, business unit, location, joint venture, affiliate, reseller or partner, these successful sales reps always remember to set up specific action steps or a sales m.a.p. (tm) (Mutually agreed upon process) with the individual or individuals who influence the buying decision. Then they politely yet persistently follow up on these action steps through completion. Knowing how valuable their time is, the most successful salespeople do only those things they cannot delegate to someone else.

Top Sales Executives Think like Business Owners

Top sales executives adopt an attitude that they are in business for themselves not in business by themselves. These top salespeople make decisions upon seeing themselves as the business owner.

Organization and Prioritization of Goals

Top sales executives recognize the importance of organizing and prioritizing their goals. These people get ahead by planning ahead. They have clearly defined lofty goals and self discipline to see them through. Top sales executives are goal getters not just goal setters.

Top Sales Executives are Persuasive Communicators

The top successful salespeople are listening for reasons to buy and for ways to sell. Sensitive to an account's time available to speak with them and enthusiastic in their presentations and these top sales reps have mastered the technique of carefully selecting words for their positive connotations.

Top Sales Executives Are Always Striving for Self-improvement

Always growing, studying, reading, attending seminars, learning all the time, their goal is movement in a positive direction. These salespeople seek out opportunities to perfect their presentations and volunteer for leadership positions so they can stretch themselves as people and professionals.

Top Sales Executives have Positive Self-esteem

Strong, balanced sense of self worth combined with confidence in themselves and a belief in what they are doing are the hallmark of a great sales rep. Enthusiasm, excitement and zeal are elements of their character.

These people do a better job and become more productive by learning, practicing, changing and developing these new habits so they are incorporated and internalized qualities in both their personal and professional life.

Conclusion

First and foremost is the right attitude. You will hear this throughout most sales workshops because the right attitude is the difference between those that give up and those who never quit. There is no silver or magic bullet. Only hard work and persistence pays off.

To become a great sales executive, one must enjoy working with people and have a strong sense of curiosity, great listening skills and the ability to see the big picture. The best sales executives are able to produce results. Pay for performance is the way they prefer to work.

A great sales executive is someone who has a working knowledge of their company's operations, products and services, and possesses the ability to collect useful business sales intelligence(tm) about their accounts and translate the information into additional sales. They are persistent and tenacious to find the answers to their questions and they keep going until they do.

David R. Bender of the Special Libraries Association sums it up well: "...how many people have the expertise to evaluate, analyze, organize and package raw data-transforming it into meaningful information that can be put to work?"

He goes on to say "...not many, and the explanation is quite simple." As management expert Peter Drucker wrote in a column for the Wall Street Journal, "There is a big difference between being computer literate and information literate."

Bender writes, "Drucker explained that for data to become useful information, it must be organized for a task or applied to a decision." He contended, however, "Few people are adept at determining exactly what information they need to do their jobs, when they need the information, and where they can get it."

A great sales executive knows what data is needed, where it can be found and how to get it and provide it in a manner enabling them to increase their sales. In striving to become the best, top sales executives focus on creating value for their clients and a sense of pride and accomplishment for themselves.





CHARACTERISTICS OF TOP SALES EXECUTIVES - To learn more about this author, visit Ron La Vine's Website.

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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

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Leanne Hoagland-Smith
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George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website


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About The Author


Ron La Vine
(Visit Ron's Website) Ron holds Accelerated Sales Training, Inc.’s The Secrets of Cold Calling Success (TM) - Live Cold Call Sales Training Workshops worldwide. Ron has trained thousands of sales reps using live cold calling for clients such as Agilent Asia Pacific, ASG, CA, Cognos an IBM Corporation, HP, HP/EDS, IBI, Informix, iWAY, LRS, MeadWestvaco, Merant, Micro Focus, NCTI, Software AG, Sterling Software over 80 more technology & non-technology related firms. Ron has delivered live cold calling hands-on workshops in Australia, Canada, England, France, Hong Kong, Ireland, Switzerland and the USA. Cultures trained included sales reps from Australia, Austria, Belgium, Canada, China, Denmark, England, Finland, France, Germany, India, Ireland, Italy, Korea, Luxembourg, Malaysia, Mexico, Netherlands, Norway, Philippines, Singapore, Sweden, Switzerland, Thailand and all across the USA. For more details about LIVE Cold Calling Sales Training Workshops contact Ron personally at http://www.astselling.com/contact.h tm or call 1-818-991-6487. Also sign up for the Free Sales Tips and Telesales Tips ezine at http://www.astselling.com/free_tips _signup.htm.

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