There are some real advantages to outsourcing your sales and development functions.
First, like any other business, the difference of success or failure many times comes down to a matter of focus. In addition, hiring an outside Director saves on overhead costs such as equipment, office space, salaries, and benefits. An outsourced Director is assigned to manage the growth and expansion of your franchise system, be responsible for coordinating all aspects of the process, lead generation and follow-up.
Second, by outsourcing services to a Director, your franchise will benefit from the expertise of someone whose job is to manage the sales process of building your business. With more resources, you can rest assured your deadlines are met and you are free to focus on the operations side of your business. With an outsourced Director who can provide sales and operational support to your business, you can identify and refine your goals to meet your franchise growth within your timeline.
However, many Franchisors are not sure how to hire an outsource Director of Franchise and Sales Development. Here are some tips to help you:
• Visit the company's website to view their online portfolio and read any articles they have written. This will help you learn about the Director’s areas of expertise and background.
• Meet in-person. This will help you gain a deeper understanding of the Director’s personality. When you meet with a Director of Franchise Development for the first time, be sure to ask all the questions you might have about how the Director would position your franchise, discuss the general nature of the business and how your Director would position your Franchise by conducting competitive research and recommendations on how you can attract qualified candidates.
• Do you feel comfortable with the person you will be working with? Will they be able to get back to you in a timely manner? Will they pro-actively follow up on lead generation?
Outsourcing can make your business easier to run and more profitable. You'll free up time and resources so you can concentrate on your core business concerns. A Director of Franchise Sales & Development will effectively manage the franchise building process at a fraction of the cost of in-house sales and move your company forward. If current daily operations are holding you back from lead generation, lead follow up and the expansion of your franchise locations, outsourcing may be the perfect solution to make the difference in your bottom line.
Dale Oestreich is Director of Franchise Sales & Development for Franchise BSI. Dale acts as an outsourced Director of Franchise Sales & Development. His job is to manage the sales process of building his franchisor customers’ business.
Should you consider hiring an Outsource Franchise Director of Sales & Development? - To learn more about this author, visit Dale Oestreich's Website.
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Dale Oestreich
(Visit Dale's Website)
Dale Oestreich is a well known, energetic
entrepreneur and recognized business
leader. He founded a very successful
logistics firm and served as its president
for over 26 years. His firm was named to
Inc. Magazine’s list of Top 500 Fastest
Growing Companies in the Nation in 1987
and one of the Top Five Warehouse
Companies(1993).
Dale himself was named Small Business
Person of the Year in Eastern Missouri by
the U.S. Small Business Administration in
1994 and nominated for the Entrepreneur of
the Year award by Arthur Young and Venture
Magazine in 1988.
In today’s world, with its ever increasing
number of layoffs, Dale believes that
people should consider and examine
carefully the possibilities of becoming an
entrepreneur as the owner of a business
franchise.
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