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Should you consider hiring an Outsource Franchise Director of Sales & Development?

Written by: Dale Oestreich

Article Overview: The current economy is causing most Franchisors to wear many hats. With limited staffing and a restricted budget, how do you continue to promote and sell more franchises? The simple solution is to consider hiring an outside Director of Franchise Sales & Development.

Should you consider hiring an Outsource Franchise Director of Sales & Development?

There are some real advantages to outsourcing your sales and development functions.

First, like any other business, the difference of success or failure many times comes down to a matter of focus. In addition, hiring an outside Director saves on overhead costs such as equipment, office space, salaries, and benefits. An outsourced Director is assigned to manage the growth and expansion of your franchise system, be responsible for coordinating all aspects of the process, lead generation and follow-up.

Second, by outsourcing services to a Director, your franchise will benefit from the expertise of someone whose job is to manage the sales process of building your business. With more resources, you can rest assured your deadlines are met and you are free to focus on the operations side of your business. With an outsourced Director who can provide sales and operational support to your business, you can identify and refine your goals to meet your franchise growth within your timeline.

However, many Franchisors are not sure how to hire an outsource Director of Franchise and Sales Development. Here are some tips to help you:


• Visit the company's website to view their online portfolio and read any articles they have written. This will help you learn about the Director’s areas of expertise and background.
• Meet in-person. This will help you gain a deeper understanding of the Director’s personality. When you meet with a Director of Franchise Development for the first time, be sure to ask all the questions you might have about how the Director would position your franchise, discuss the general nature of the business and how your Director would position your Franchise by conducting competitive research and recommendations on how you can attract qualified candidates.

• Do you feel comfortable with the person you will be working with? Will they be able to get back to you in a timely manner? Will they pro-actively follow up on lead generation?

Outsourcing can make your business easier to run and more profitable. You'll free up time and resources so you can concentrate on your core business concerns. A Director of Franchise Sales & Development will effectively manage the franchise building process at a fraction of the cost of in-house sales and move your company forward. If current daily operations are holding you back from lead generation, lead follow up and the expansion of your franchise locations, outsourcing may be the perfect solution to make the difference in your bottom line.

Dale Oestreich is Director of Franchise Sales & Development for Franchise BSI. Dale acts as an outsourced Director of Franchise Sales & Development. His job is to manage the sales process of building his franchisor customers’ business.

Related Articles
  Franchise Blog
  Franchising is a Design-Build Program
  Benefits and Responsibilities of Franchise Ownership
  Buying a franchise during recession
  Outsourcing and the Decision

Article Tags: busi, competitive research, deeper understanding, development functions, failure, franchise development, franchise growth, franchise system, franchisors, lead generation, nature of the business, office space, operational support, outsourced, outsourcing services, overhead costs, personality, salaries, timeline, timely manner



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