Is franchisee enquiry dropping?
Is franchisee enquiry dropping?
The DCS view that the franchisor’s get the franchisees they deserve is all too true. In a market of near full employment, interest rate uncertainty, and high salaries uncertainty only the better developed franchises with a value proposition for the franchisees in the top quartile of the market will succeed. The franchisee market, both primary and secondary, is still growing within Australia and new quality emerging systems such as ANZ Mortgage Solutions, Grill’d and Healthy Habits demonstrate the propensity for this trend of ‘being your own boss’ to continue if you have a compelling offer and a quality recruitment process for prospective franchisees.
The combination of a cooling economy and the recent Lenard's court case has prompted many franchisors to review their recruitment strategies and processes. Experience indicates focus, people incentives, process inconsistency, complacency and needless exposure to litigation risk are all contributing to some poor results for franchisors in a very competitive market for the best franchisees.
Is franchisee enquiry dropping - To learn more about this author, visit Rod Young's Website.
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Some anecdotal evidence has suggested franchisee enquiries have declined within the Australian market over the past year. Closer inspection reveals a more educated and discerning franchise buyer, and a need to refine recruitment processes and strategies.
The DCS view that the franchisor’s get the franchisees they deserve is all too true. In a market of near full employment, interest rate uncertainty, and high salaries uncertainty only the better developed franchises with a value proposition for the franchisees in the top quartile of the market will succeed. The franchisee market, both primary and secondary, is still growing within Australia and new quality emerging systems such as ANZ Mortgage Solutions, Grill’d and Healthy Habits demonstrate the propensity for this trend of ‘being your own boss’ to continue if you have a compelling offer and a quality recruitment process for prospective franchisees.
The combination of a cooling economy and the recent Lenard's court case has prompted many franchisors to review their recruitment strategies and processes. Experience indicates focus, people incentives, process inconsistency, complacency and needless exposure to litigation risk are all contributing to some poor results for franchisors in a very competitive market for the best franchisees.
Is franchisee enquiry dropping - To learn more about this author, visit Rod Young's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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