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Rod Young Articles

Written by: Rod Young

Franchising Begins to Bite in India - Click To Read Article
Western style franchising is starting to have a major impact on the Indian business scene. Rod Young, Executive Director of DC Strategy and the Program Director of Franchise India 2009, explains why franchising in India is growing rapidly and Aussie firms are positioning themselves to grow.

Multi-brand strategies - pitfalls and pluses - Click To Read Article
As franchising grows in Australia so does the number of franchisors that operate more than the one brand. Rod Young from DC Strategy discusses the multiple-brand strategy. They may be disparate brands, not related to each other except they occupy retail shopping centre space. For example, the Pets Paradise, Warner Bros. Studios (all company owned) and Billy Baxter’s Coffee Shops are all controlled by the one group. Alternatively, and more commonly, multiple brands in related industries such as the Donut King and BB’s Café brands owned by Retail Food Group, the Muffin Break and Jamaica Blue brands owed by Foodco Group, and the Drytron and Bizzi Beez brands owned by Fibrecare Group, are long established multi-branded networks.

Franchising - A Global Business Opportunity - Click To Read Article
Franchisors, franchisees and consumers recognise the benefits franchise networks offer; as the world gets smaller, conditions tighten and the demand for consumer and business products and services through branded outlets accelerates. As a result, franchising is gathering momentum, triggered by the slowdown in many markets that have stopped traditional business models in their tracks. This has caused the traditional single unit independent business people to wonder if they have a future.

Assessing the merits of whether to franchise - Click To Read Article
Franchising has been hailed as the way of the future for business but Rod Young, Executive Director of DC Strategy, says not all roads lead to franchising and businesses need to weigh up many issues in deciding whether to head down the franchising path.

What (good) franchisees want - Click To Read Article
With 850 business format franchise systems in Australia and high levels of employment, the “war for talent” is intensifying among franchisors for quality franchisees. Good, “proven” franchisees are now in a position to choose between franchise systems. Rod Young reveals what successful franchisees expect from a franchisor.

The 10 Key Features of Best Practice Franchisors - Click To Read Article
In many markets across the globe, both domestic and international franchises compete for market share. But what makes the market leader or that emerging franchise system so much better than their competitors. Rod Young, Executive Director of DC Strategy, highlights what sets them apart. In developing national and international franchise systems, the DC Strategy team found that the features of many businesses which stood out for their growth trajectory and market share had common elements that were not confined to industry groups, but were present across businesses as diverse as food, retail and service networks which built substantial enterprise value for their Shareholders and proprietors. Conversely, almost all networks which faded to thrive lacked many of the following features:

Should Your Business Consider Franchising? - Click To Read Article
If you are serious about building a substantial business you should benchmark your progress against global industry peers not just your local competition. You will soon find that franchising offers the opportunity to build truly national and global businesses on a scale that your non-franchised competition just cannot match. Many of the worlds most successful companies such as Coca Cola, Shell, Toyota, BP, Ford, Pepsi, General Motors and of course KFC and McDonald's have built domestic and global brands using franchising as a management and marketing tool far outstripping the enterprise value of their non-franchised counterparts. A franchise network spanning national (and potentially international) markets offers better diversification and insulation from localised economic or competitive forces and early access to high-growth markets.

Franchise Conferences - The Learning and Networking Bonanza - Click To Read Article
One of the key features of the most successful franchise networks is the quality of their national, and now more often, international franchise conferences and conventions. These events are planned in meticulous detail, with a focused theme to drive home to delegates the key points that the franchise management want to convey. They are often used as a launching place for the next year's marketing strategy and coupled with training programs designed to permeate the current best practice into the network via the conference delegation.

Franchising Trends in Retailing - Click To Read Article
The ARA Retailer asked Rod Young, Executive Director of leading franchise consultants DC Strategy to provide his perspective on franchising in the retail sector as the global economic cycle starts to impact consumers. He is upbeat about the opportunities. Retail franchising is going through a metamorphosis. Retailers riding on the back of rising employment and the weight of retail spending that came with it offering a mere "me-too" experience are either already shutting down or will do so in the year ahead. Consumers today, who may have been less discriminating over the last five years are returning to a more considered purchase decision making process.

Buying a Franchise: how to choose the right franchise - Click To Read Article
The Franchising World asked Rod Young, one of the world’s leading franchise consultants for his advice on buying a franchise. His advice has guided many franchise networks in establishing successful franchise ventures across the globe. Buying and operating a franchise is an exciting and adventurous process. For most people, buying a franchise will be the most significant investment they make in their lifetime, akin with buying their first home. Imagine buying a house without looking in every room, getting a surveyors report or researching the value of similar houses in the area. At least the same level of due diligence should be undertaken when buying a business, even if it is part of a successful franchise network.

Bullet proof franchising - Click To Read Article
A blue print for franchising in increasingly uncertain times. As 2005 approaches it is well worth benchmarking your business plans and formulating your strategy for what may be needed to survive the next 5 years. DC Strategy’s Rod Young looks at ways to blue print your system in increasingly uncertain times. The first 5 years of the 21st Century are about as good as it gets for the broader business community and franchising in particular. Since the 2000 Olympics and the release of the first Lord of the Rings film, the Australian and New Zealand markets have been discovered by the world and have enjoyed economic boom times with low interest rates, record low unemployment and a thriving and fast growing franchising sector.

Tasmania the new frontier - Click To Read Article
As franchising evolves, Enterprise asked Rod Young to comment on its future in Tasmania. 1. How will trends In franchising Impact Tasmania? As the world economy continues to grow the commodities that are becoming more...

The good, the bad and the ugly - Click To Read Article
The Good with the Bad ...what are some of the disadvantages of franchising you should prepare for? There is no better or safer way for an inexperienced person to get into business than franchising. It is also a most attractive opportunity for more experienced business people to combine their previously learned business skills with a franchisors brand, systems, buying power and market knowledge to generate a degree of profitability that many independent competitors would envy. However, whether you are an experienced businessperson or an employee yearning to be your own boss, you must understand that the franchised business model is not in a guarantee of success. Franchising Magazine asked Rod Young, Executive Director of DC Strategy to identify the disadvantages of franchising and provide a perspective.

Is franchisee enquiry dropping? - Click To Read Article
Some anecdotal evidence has suggested franchisee enquiries have declined within the Australian market over the past year. Closer inspection reveals a more educated and discerning franchise buyer, and a need to refine recruitment processes and strategies.

The ideal franchise opportunity - Click To Read Article
Which franchise opportunity is best for you? Should you buy an existing location or start a new one? Rod Young of DC Strategy provides a path through the maze of questions. You've dreamed and planned and now the time has come to invest in a franchise opportunity. The most fundamental question, of course, is in which franchise system you should invest. With that decision made, the next key consideration is whether to purchase an existing franchise business or establish a new one. Let's look first at some of the considerations in assessing the franchise group as a whole. Many factors will determine whether a franchise system is the right one for you. Answering the following 10 key questions will give you an initial insight into the quality of the operation and whether you are joining a "franchisor of choice".





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