Lean Marketing
Lean Marketing
Lean Marketing means attracting the right business for your company while minimizing waste. When was the last time you analyzed your marketing strategy? Is your marketing creating value, maximizing customer options with fast delivery and high quality products and services all at minimal costs? Marketers need to critically evaluate their processes to determine their effectiveness in bringing maximum value to customers. If we know that only half of marketing is actually effective, we need to find ways to understand what marketing efforts are working and not working so we can streamline.
Whether you outsource marketing, manage it personally or have hired a marketing employee, there are ways to gage whether the current procedures are effective for Lean Marketing. Find a way to discover where your customers are learning about you. For example, if you sell products online one of the questions you should ask your customers is where the have heard about you. If 50% of your customers are finding you through a google search and you have spend 70% of your marketing budget on radio, newspaper or television advertisement, you obviously have a gap that needs to be bridged. Instead of focusing your time on methods that are not attracting the right clients to your company, look at what currently works and see how you can increase the success of that specific marketing strategy.
Once you discover where your customers are coming from, look at how you can make those areas stronger for Lean Marketing. So using the same scenario, if your customers are finding you through a web search, how can you optimize your search engine appeal using specific key words that will attract even more clients to your website? How can you keep customers on your website and get them to make the purchase? This may involve consulting an SEO specialist and/or a website designer but this cost may be a great deal cheaper than the current marketing practices.
There are a great deal of companies that offer advice and workshops on Lean Marketing. It may benefit you or your marketing representative to learn more about how you can streamline your processes to get the best marketing techniques for your specific needs in a cost effective manner. Take the time to research the company and what advice they offer and ensure the right person attends that can really understand and implement the strategies to get the most out of your company.
Lean Marketing - To learn more about this author, visit Jessica DeLaney's Website.
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In today’s business world, entrepreneurs must be innovative and frugal. Getting the most out of your marketing in the “leanest” sense is the concept of Lean Marketing. Below are some ways to recognize the benefits of Lean Marketing and begin to implement changes to your marketing strategy to effectively compete.
Lean Marketing means attracting the right business for your company while minimizing waste. When was the last time you analyzed your marketing strategy? Is your marketing creating value, maximizing customer options with fast delivery and high quality products and services all at minimal costs? Marketers need to critically evaluate their processes to determine their effectiveness in bringing maximum value to customers. If we know that only half of marketing is actually effective, we need to find ways to understand what marketing efforts are working and not working so we can streamline.
Whether you outsource marketing, manage it personally or have hired a marketing employee, there are ways to gage whether the current procedures are effective for Lean Marketing. Find a way to discover where your customers are learning about you. For example, if you sell products online one of the questions you should ask your customers is where the have heard about you. If 50% of your customers are finding you through a google search and you have spend 70% of your marketing budget on radio, newspaper or television advertisement, you obviously have a gap that needs to be bridged. Instead of focusing your time on methods that are not attracting the right clients to your company, look at what currently works and see how you can increase the success of that specific marketing strategy.
Once you discover where your customers are coming from, look at how you can make those areas stronger for Lean Marketing. So using the same scenario, if your customers are finding you through a web search, how can you optimize your search engine appeal using specific key words that will attract even more clients to your website? How can you keep customers on your website and get them to make the purchase? This may involve consulting an SEO specialist and/or a website designer but this cost may be a great deal cheaper than the current marketing practices.
There are a great deal of companies that offer advice and workshops on Lean Marketing. It may benefit you or your marketing representative to learn more about how you can streamline your processes to get the best marketing techniques for your specific needs in a cost effective manner. Take the time to research the company and what advice they offer and ensure the right person attends that can really understand and implement the strategies to get the most out of your company.
Lean Marketing - To learn more about this author, visit Jessica DeLaney's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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