---

Guest post by: Zeeman Haus Become an Author

Tweet

---

---

Everyone is going green. It’s not only socially, environmentally and morally responsible, it can be a little profitable as well. There are tons of going green articles published every single day touting that this business or that has “gone green”. What effect does this have on their business? Lots I say, and I’m going to argue the point now.

In December of 2009 the New York Times published an article that talked about Boeing’s efforts to save money and voluntarily be more green. While this was a lead in for an article on international emissions reporting, the point was solidly made that Boeing is a shining example of corporate responsibility in the fight for the environment. Is this good for business? Boy howdy is it ever!

Responsible consumers look at things like this when making a purchase. For a company in the airline industry to reshape its image while acting in a responsible manner is better advertising than 100 commercials on TV. In business that is often thought of as being a major contributor to CO2 emissions by most people looking eco friendly is a boon. But how does this apply to small business?

By advertising as “Green” and backing it up, small business is able to bring in new clients in the same way. The key is in going green articles. Type “going green” into Yahoo and you will literally get 671,000,000 returns. If you type in Barack Obama you only get two thirds of that, while Zeeman Haus will only net about 34,000. I have a little ways to go yet. But the point is that “going green” is huge and a huge business opportunity if you can spin it right.

Writing green articles or articles with a “green theme” gets you out on the market and makes selling to people a lot easier. By going green you put your business in a position to hedge out some of the “nongreen” competition. Ironically, some consumers are willing to pay a little more for Earth friendly products, and this is a very good thing for you.

Using green practices in business now is a morally responsible option and should be observed. The only thing that would be worse than not being green in your business would be saying your green and then proven not to be. In some ways this would be a Milli Vanilli moment that most likely would kill all your credibility.

Green news is good news too. For those small businesses without a website to promote their greenness or just might need that added boost, contacting your local paper about running an editorial or inviting them to tour your green business, is a great idea. Papers are getting into the green act as well, so these types of green articles sell some copies. You’d be surprised how many newspapers are looking for local news leads every single day; give them one.

Living and doing business green is smart and definitely needed. While it might appear that I have a little bit of a pessimistic view on companies like Boeing that is far from the case. I am just pointing out that it is good, smart business as well. This type of corporate environmental awareness is definitely needed and appreciated by all.

Related Articles

  Beware greenwashing your business
  Going Green = saving money
  Trains going green
  Consumers Abandon Green to Save Money
  Should You Switch to Selling Green?
  Green Biz Idea #32 - Certify Your Business as Green
  It’s All About the Label
  How to Sell Green & Increase Sales
  Home Show Recruiting Game
  The Pros and Cons of Hiring Green Salespeople
  Green Jobs: It's about growing your existing employees too
  Green School Census
  A few Green truths
  Mice and Men
  The Green Consumer is out shopping and they're reading your company's Environmental Label
  Green Business Ideas
  How Do I Start A Going Green Business?
  Go Green with a Legitimate Home Based Business
  Green Memes and Schools
  "True Green @ Work"

Referred by: http://7inchlcdtv.com/

Related Forum Posts

Re: 10 ideas to make you money in 2010
Re: Are you a Blue, Red, or Green?
New Kid in Town
Re: How can I promote my site?
Re: How Much Of Ourselves Should We Give Away...?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Accessing Government Funding in Canada

Five Myths about Knowledge Management

Affirming Others Builds Trust and Motivation

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.