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How to Market Your Bookkeeping

Guest post by: Zeeman Haus

Article Overview: One of the biggest obstacles you have to overcome as a bookkeeper is how to market your bookkeeping. Often this can be a huge task, but believe it or not, there are a few small things you can do that will help you on your way. When it comes to finding ways to market your bookkeeping skills one of the most important things to realize is that referrals will make up a majority of your leads. I’m sure you have thought about that, but have you thought about offering your current clients a discount for successful leads? Offering a percentage off your services to one client could net you a few more and help grow your business considerably.

How to Market Your Bookkeeping



One of the biggest obstacles you have to overcome as a bookkeeper is how to market your bookkeeping. Often this can be a huge task, but believe it or not, there are a few small things you can do that will help you on your way.

When it comes to finding ways to market your bookkeeping skills one of the most important things to realize is that referrals will make up a majority of your leads. I’m sure you have thought about that, but have you thought about offering your current clients a discount for successful leads? Offering a percentage off your services to one client could net you a few more and help grow your business considerably.

You name also has a lot to do with successful marketing. When thinking about how to market your bookkeeping service think about your name in general. Does your business have a name? If not, you might want to consider coming up with one. “John Doe Bookkeeping” implies one person alone covered in hundreds of invoices and struggling to make some cash on the side. “Empire State Accounting” gives the picture of a large organization capable of balancing the federal budget. The perception will always be there. The thing to remember is that even if you are a one person operation, having a business name implies you have plans for future growth. This will show your clients that you have drive and a person with drive will do a good job.

Advertising in the yellow pages is always a good idea. Just having your name in the yellow pages is not always good enough. As I have said before when it comes to naming a business “AAA” isn’t enough. Most people will not make it to the listings before they dial the first number, but will instead read the ads before making a choice. Designing and getting your ad into the yellow pages will generate more cold calls than you might think and is a solid, tried and true tactic.

Join your local Chamber of Commerce and or local business order, such as the Rotary Club. In this environment you will meet a majority of your clientele; the small business owner. Rubbing elbows with the local business gentry is definitely a way to get in good with the people you will be working with. Social networking definitely has its advantages. Looking into the types of organizations is definitely something that will have good growth potential for you and your bookkeeping business.

When figuring out how to market your bookkeeping business, remember to stay within your comfort zone, but also be willing to try something new. There is a fine balance that can be struck if you are careful. The best news I have for you is that you most likely will not need to hire an accountant to keep track of your advertising budget.

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Article Tags: advertising, bookkeeper, bookkeeping skills, growing your business, referrals
Referred by: http://7inchlcdtv.com/



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