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Incentive for Referrals in Real Estate Business
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| Guest post by: Zeeman Haus |
Article Overview: Real estate is about sales and people. Agents know this and it is their stock and trade to keep their customers happy, find a new home for them, close the deal and hopefully get more clients out of the bargain. But really, how do they generate their own leads? The answer for most is to offer an incentive for referrals in real estate.
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Incentive for Referrals in Real Estate Business
Real estate
is about sales and people. Agents know this and it is their stock and trade to
keep their customers happy, find a new home for them, close the deal and
hopefully get more clients out of the bargain. But really, how do they generate
their own leads? The answer for most is to offer an incentive for referrals in
real estate.
To do so though one has to approach the referall
process in an indirect as well as direct way. The first thing to do is to set
up and expectation of an incentive and a referral.
This is not to say “Hey, you, Client! You’ll be referring me to all of your
friends, got it?” These types of strong arm tactics might seem a little over
the top if you read them, but how many “pushy” salespeople lose their client by
being too persistent? A simple gesture
of explainantion in a conversational tone explaining how you get most of your
clients through referral and hopefully once you’ve done a good job for your
clients, they will refer you to their friends, is enough. This sets an
expectation that you understand how important your client is and so acts as a
reassurance to them as well.
Once you have done what you
promised, make sure you follow up during the celebration with a reminder for
referrals. Again, in a conversational
tone, so as not to raise any alarms. This time though, I’m sure that your
clients will take note, especially after the great deal you got them.
Finally, after you have closed the deal, you
can send your clients a gift basket or some other type of gift to thank them
for their business. In the gift include a nice card inviting them to call you
should they or their friends need anything.
Make sure your
clients have easy access to you. Business cards announcing that you have a
referral program might not work as well as a simple “referrals welcome” line on
your card. Once you have been asked or bring up that you have a referral program
have a one-page guide put together. By outlining your referral process, you
reassure your clients that you won’t hound or annoy the people they refer, and
you can give them the opportunity to be involved if they choose. Having your
clients involved in your new deal is a boon and will help you establish
credibility with your prospective clients.
The types of incentives for referrals in real estate business are clearly
outlined by the law however. So looking into what you can and cannot do legally
is a must. However, a newsletter or something to that effect offering prizes
for referrals most likely will fly where you do business. Offering things such
as a TV or trip or offering to pay for services to whoever give the most leads
leading to a sale is often acceptable.
Make sure that you touch base with the people
that gave you the referral and let them know what the status is ever so often.
That is not to say the details of the deal or anything that might compromise
your clients’ privacy, but to let your referrer know everything is going well.
Having a good incentive for referrals in real
estate is a good way to drive business and keep your sales leads up. When you
consider that your sale for today could be numerous customers in the future,
this will also help keep you on your game.
Article Tags: bargain, incentives, real estate, real estate business, referrals
Referred by: http://7inchlcdtv.com/
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About the Author: Zeeman Haus RSS for Zeeman's articles - Visit Zeeman's website Zeeman Haus enjoys writing articles online on a variety of subjects. You can check out his latest website on 7 Inch LCD TV which reviews and lists the best LCD TVs to help you pick the best one for your needs. Click here to visit Zeeman's website Business Equipment Leaseback Mac Desktop Sellers Goals for sales reps in 2010 Example of a Business Plan Business Coach |
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