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Reasons for Success of Intel

Guest post by: Zeeman Haus

Article Overview: In 1971 Intel had created the first viable commercially produced microchip. In 1972 they had produced a microcomputer. But still in the early 80s they were producing mostly memory devices. Due to increasing market pressure from Japanese companies, it was decided that Intel would change direction and begin producing microprocessors. At the time microprocessors were not very stable. In short, they broke all the time. Intel set out to make their microprocessor reliable and affordable. Intel had three different production facilities operational and was working with IBM to become their provider for microprocessors.

Reasons for Success of Intel

The microprocessor marketplace is a rapidly changing, cut throat business with no quarter asked and none given. Intel was one of the pioneers in producing microprocessors of the personal computer but that was not always so.

Intel was established in 1968 by Gordon E. Moore and Robert Noyce, two former employees of the Fairchild Company. In the 1970s Intel (shortened from Integrated Electronics) was a leading manufacturer of SRAM or static random access memory chips; memory cards.

In 1971 Intel had created the first viable commercially produced microchip. In 1972 they had produced a microcomputer. But still in the early 80s they were producing mostly memory devices. Due to increasing market pressure from Japanese companies, it was decided that Intel would change direction and begin producing microprocessors. At the time microprocessors were not very stable. In short, they broke all the time. Intel set out to make their microprocessor reliable and affordable. Intel had three different production facilities operational and was working with IBM to become their provider for microprocessors.

With the success of the IBM personal computer Intel grew as well. Having positioned themselves to be the premier microprocessor company in the world and having the facilities needed to keep up with the demand, Intel grew with their partner companies by accommodating their needs. In addition to this, Intel also launched several ad campaigns to help anchor their position as an industry leader. The "Intel Inside" campaign was catchy and implied quality over all other processors such as AMD. This was important because AMD and Intel were in direct competition with each other in relation to the same PC companies. Some companies actually carried AMD and Intel Pentium processors. Suddenly people were asking "is the processor a Pentium?" and it became a buzzword.

But still it was a matter of time before serious competition entered into the marketplace and Intel had to look at restructuring. Intel adopted the "Tick-Toc" program for their R&D department. This program states that there will be a change in the product and massive further development on an annual basis. This sets a clearly defined goal.

Intel recruits heavily from within their own ranks. Some of its officers have never worked anywhere but Intel in their careers. This benefits the company in more ways than one; it shows their clients stability, their management is intimately familiar with the company's history , processes and practices and employee loyalty to the company is higher than a lot of the other Silicon Valley companies. As an added bonus to this, people entering into the industry are more easily recruited to Intel, thus they can pick the best and brightest employee applicants on the job market.

So three of the reasons for Intel's success have been:

• An employee friendly work environment and promotion plan that encourages the employee to excel.
• Understanding the trends and aligning themselves with the right customers
• Working with customers that are geared for growth
• A strong advertising campaign
• Market leadership through innovation and quality
• A set of standards that are clearly defined.

These principles can be applied in their basic form to any company. Innovative thought, building an excellent employee relationship and rewarding their loyalty as well as marketing your business are all steps every business can take.

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Article Tags: gordon moore, integrated electronics, intel, memory chips, memory devices, microprocessor, personal computer, robert noyce
Referred by: http://7inchlcdtv.com/



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