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Referral Network Marketing

Guest post by: Zeeman Haus

Article Overview: Referral network marketing might be one of the most underrated marketing strategies in business right now. In an age with twitter and Google Adwords, slick commercial campaigns and YouTube being the norm, people often forget about word of mouth and a simple business card. Having something tangible in someone’s hands has been replaced by “hey, check out my site.” I’m not saying this is a bad thing, far from it, but don’t neglect one tool because the others look so new. Even astronauts carry a hammer (it’s a nice one that cost the taxpayers $25,000, but it’s still a hammer). Referral network marketing is about branding yourself, branding your business, and having your current contacts make leads for you. In short, it’s about looking good enough that people will talk about you to others and spread the word about you and your service. In

Referral Network Marketing



Referral network marketing might be one of the most underrated marketing strategies in business right now. In an age with twitter and Google Adwords, slick commercial campaigns and YouTube being the norm, people often forget about word of mouth and a simple business card. Having something tangible in someone’s hands has been replaced by “hey, check out my site.” I’m not saying this is a bad thing, far from it, but don’t neglect one tool because the others look so new. Even astronauts carry a hammer (it’s a nice one that cost the taxpayers $25,000, but it’s still a hammer).

Referral network marketing is about branding yourself, branding your business, and having your current contacts make leads for you. In short, it’s about looking good enough that people will talk about you to others and spread the word about you and your service. In my mind there are five points that are good starting points in referral network marketing and it just so happens that I am going to list them for you.

· Confidence is the first starting point. Know your product and/or service like no one else and be able to anticipate even the most off the wall question someone might through at you. This builds your credibility with your current customers.

· Sales Sales Sales. You might be a plumber for all it matters or a freelance fruit picker, but you still need to sell your most prized product; yourself. Show your value to your customers whenever possible. If at all possible try to concentrate on that added value perception that will take a little of your time but add to the uniqueness of your service and make it stand out in your customers’ minds. Banks used to give out candy at the drive through…. See why?

· Increase you reputation with your current customers by tailoring your services to meet their needs. A cookie cutter operation is nice and will allow you to better budget, but the real money is in future business which is easier to get with referrals from customers who feel like they have had a “custom” experience

· Offer a customer incentive plan is another option as well. Depending on your market segment this might be regulated, however letting your current and past customer know you depend on leads based on their referrals for future business is a plus. Offering them an incentive is often a good thing and helps increase your credibility across the board.

· The final tip is accessibility. Making sure your customers have access to you beyond a crumpled business card or jotted down web address is a great idea. Pens, refrigerator magnets and even the occasional keychain sounds hokey, but it’s your contact information close at hand. Remember that.

The beauty of referral network marketing is simply that a majority of your customer probably don’t know as many people as you do individually. The thing is as a collective group, they know more potential customers than you can possibly reach on your own without a major investment. Another aspect is that word of above average service and value perception is viral; the more people you service, the more people will advertise for you.

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Article Tags: commercial campaigns, how to get refferals, marketing strategies, network marketing, referral network marketing, refferals, word of mouth
Referred by: http://7inchlcdtv.com/



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