Going Green and the Entrepreneur
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Going Green and the Entrepreneur
The expectation of businesses by numerous stakeholders - society as a whole, governments, employees, clients and customers - is that they operate in ways that are not harmful to the environment. While that may not be completely possible, there exist many avenues for businesses to reduce their environmental footprint and function in less harmful ways than their
predecessors.
The large scope and vast number of environmental issues and opportunities are staggering. The concerns of energy efficiency and recycling are commonplace and are just the first step towards environmental awareness. The next steps are bigger and more complex: green buildings, cleaning, design, procurement, marketing as well as environmental management systems, supply chains and water conservation. This is the tip of the iceberg, so to speak, but this one isn't getting any smaller.
Where to start making a difference can at times be overwhelming, but it's certainly not impossible. Entrepreneurs are known for their innovation, new ideas, and creative thinking. This is probably one of the best groups to lead the way and make a significant impact on how businesses operate.
The benefits to businesses that operate in the green are numerous. Begin with the three R's: reducing, reusing and recycling. Each one cuts costs to varying degrees. Out-green your competition and give yourself a competitive advantage: when your clients and customers are expected to be environmentally aware, they'll look to their suppliers to be so also. For
the innovative entrepreneur, create new or better products that are sensitive to a particular green issue and you've got yourself another market to sell to.
Even though the benefits of going green are attractive, it's not always easy to home in to the initiatives that provide the most efficient green results. Given the massive amounts of information, resources, and programs to assist the entrepreneur in integrating environmental methods into their overall business strategy, it's evident that there really is no right way - or one way - to do it. "Ways" can overlap and the "right way" is actually a mix and match of environmental programs that complement one another, depending on the type of business or service offered.
Sometimes we convince ourselves that our individual efforts have little impact on the whole. Once we understand that caring for our environment is a group effort, we can see how our own professional and personal efforts really do contribute to the whole - negative or positive. This section of evancarmichael.com, "Going Green", will bring you useful ideas that are practical and realistic so that you can consider which green initiatives are best suited to your business strategies.
Going Green and the Entrepreneur - To learn more about this author, visit Laurie Wilhelm's Website.
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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