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How to Take Advantage of the Recession

Written by: Stefan Doering

Article Overview: Our economy and businesses are now in a high state of urgency. And as history shows us time after time, some of our most innovative and creative moments in business and our nation are started during recessions, especially the Great Depression. So this is a perfect opportunity for us to step back and seriously recreate ourselves, in our businesses, careers as well as our economy. To re-examine our definitions and models for wealth and “success”.

How to Take Advantage of the Recession

In late August, 2006 I was on the phone several hours a day with the US Consulate and with my soon-to-be-wife who was moving here from Mexico. We were given almost no notice for our interview date for her visa and had to get everything sorted out.

Adding to the urgency was knowing we’d have to wait two more years if the US Consulate rejected her application.

So I decided I needed to get to Mexico ASAP because all the confusion of what the government was telling her to bring. So I quickly got plane tickets, hotel reservations near the Consulate, my fiancé’s flight arranged to meet me at that city in northern Mexico and set up a system to continue working with my clients while in Mexico.

Most of this was done almost overnight.

About 10 days later, while on our flight from Mexico City to New York for her first time in the United States, exhausted but happy, we were we able to really appreciate what we had just accomplished in such an incredibly short amount of time. Things like packing all her belongings in about a week, saying goodbye to all her friends and family, while dealing with the US government’s confusing and changing rules for obtaining her entry visa.

What had us be so productive and achieve so much in such as short amount of time? Two things: importance and urgency.

Urgency is a crucial component to achieving the unreasonable. Most of us need it to be able to focus. Especially when intense focus is necessary.

This urgency is a key ingredient in our 90-day programs at BEST Coaches to help entrepreneurs accomplish far beyond what they thought possible.

And the recession we’re experiencing is a great example of this. Our economy and businesses are now in a high state of urgency. And as history shows us time after time, some of our most innovative and creative moments in business and our nation are started during recessions, especially the Great Depression.

It is my perspective that while it is somewhat painful to be in a recession, especially if you are out of work and cutting your lifestyle back, it is a necessary thing for us to go through.

It is simply the market and economy correcting itself from past ill-conceived notions, business strategies, lifestyles and mindsets.

So this is a perfect opportunity for us to step back and seriously recreate ourselves, in our businesses, careers as well as our economy. To re-examine our definitions and models for wealth and “success”. For they are far beyond the material.

This high state of urgency will heighten our focus and drive and help us accelerate through our mistakes and weed out the less than successful models of business that we have been tolerating for far too long.

Let’s use this time to fully understand what hasn’t been working for the purpose of inventing better and more sustainable business models for our communities and planet.



Action Steps for the Week

If your business seems to be either stagnant or back-peddling, take a look at your product(s) or services. When was the last time you reviewed them for their viability in today’s marketplace?

(And if you are in between jobs or not happy where you are working, when was the last time you looked to update your skill sets?)

In today’s market with a more global economy with competition coming from more and more sources, it is absolutely crucial to constantly reinvent and reassess your business strategies.

Look to see what you can add or overhaul in your business. What kinds of people to you need to bring into the fold to make you “current”? Newly trained employees, going back to school, or hiring a highly training business coach?

Come up with an action plan to start working on this week to overhaul your business.

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Article Tags: amount of time, asap, belongings, confusion, creative moments, fianc, friends and family, great depression, hotel reservations, intense focus, late august, mexico city, northern mexico, plane tickets, recession, recessions, time after time, urgency, us government, visa



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