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Is It Time to Reinvent Your Company/Career?

Is It Time to Reinvent Your Company/Career?

Recently the price of crude oil broke an all-time record, going over $101 per barrel.

“We should be looking at oil in the $120-to-$150 area by the end of the year without any major changes,'' said Peter Schiff, chief executive officer of Darien, Connecticut-based brokerage Euro Pacific Capital, which has $1 billion in customer accounts, as reported by Mark Shenk at Bloomberg Newswire.

According to my calculations, that additional 20-50% increase in crude over the next 10 months would raise the price at the pump to $3.65 – $4.40/gallon, from its current price of about $3.15/gallon here in New York City.

And with world’s oil consumption increasing 2% per year, I’m not sure these prices will drop much for any length of time.

While this might initially appear as bad news, upon further examination, it might be quite the opposite. It can be a real opportunity to reinvent yourself, your business.

When any major change in the market occurs, shortly after the change comes new businesses, ideas, products and services to service it. For example, remember before the internet was developed?

A different world all the way up to the mid ’90’s, huh?

The key to success in business in today’s rapidly changing marketplace is:
· being on top of what is going on out there
· quickly adjusting and even reinventing your business or career accordingly
· not afraid of making mistakes along the way

Back to this week’s news about the price of crude: real business opportunities exist in alternative energy, selling carbon offsets, product/industrial design, energy efficiency consulting, alternative product materials (to petroleum based plastics, packaging, etc.) transportation, and on and on.

And by being ahead of the curve in reinventing your business / career, you can benefit from an early-mover position with state-of-the-art solutions to today’s market issues and trends and avoid being stuck with a business making buggy whips.


ACTION STEPS FOR THE WEEK:

Take a hard look at your business. How long has it been since you last reviewed how updated are your products and services?

What can you add to them to make your business more state-of-the-art? How sustainable is it? For example, how can you adjust your products/services to help the planet get off oil and onto more sustainable energy?

Do you need to “update” your education? Take courses, join groups, enhance your reading materials, etc.

Make sure the process of implementing this reinvention will not take your eye off the ball with your business.

Lastly, what habit will you introduce into your business keeping you on top of the market trends?





Is It Time to Reinvent Your CompanyCareer - To learn more about this author, visit Stefan Doering's Website.

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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website


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Stefan Doering
(Visit Stefan's Website) Stefan is the creator of BEST Coaches' groundbreaking 90-day "UnReasonable" program which brings to the table his almost 30 years of hard-earned business savvy and 4-plus decades of pure heart.

He and his coaching team have worked with thousands of entrepreneurs of all types worldwide since 2003, and his passion is working with environmental and sustainable businesses. He has been a true innovator for decades, demonstrating his sustainable business acumen.

Stefan has:

* Developed a green intrapreneurship strategy for General Motors that was included in the final bailout plan presented to Congress in December 2008
* Pioneered green retailing, creating one of the largest green retail companies in the US in the early-to-mid 90's
* Organized high level forums at Columbia University and the University of Oregon for top GM management to present their vision of sustainability in early 2008
* Helped launch an environmental education non-profit for early adoption of intensive recycling programs in the mid 1980's
* Has been an advisor and speaker for green incubators in New York City
* Served on the Board of Director for a large urban environmental education organization in the 1990's



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