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Is It Time to Reinvent Your Company/Career?

Written by: Stefan Doering

Article Overview: Based on the downturn of the economy and environmental issues, it might be an important time to consider reinventing your business or career. Here are some powerful reasons to do this and how to get started.

Free Download - Top 5 Tips For UnReasonable Calls To Action By Stefan Doering

Is It Time to Reinvent Your Company/Career?

Recently the price of crude oil broke an all-time record, going over $101 per barrel.

“We should be looking at oil in the $120-to-$150 area by the end of the year without any major changes,'' said Peter Schiff, chief executive officer of Darien, Connecticut-based brokerage Euro Pacific Capital, which has $1 billion in customer accounts, as reported by Mark Shenk at Bloomberg Newswire.

According to my calculations, that additional 20-50% increase in crude over the next 10 months would raise the price at the pump to $3.65 – $4.40/gallon, from its current price of about $3.15/gallon here in New York City.

And with world’s oil consumption increasing 2% per year, I’m not sure these prices will drop much for any length of time.

While this might initially appear as bad news, upon further examination, it might be quite the opposite. It can be a real opportunity to reinvent yourself, your business.

When any major change in the market occurs, shortly after the change comes new businesses, ideas, products and services to service it. For example, remember before the internet was developed?

A different world all the way up to the mid ’90’s, huh?

The key to success in business in today’s rapidly changing marketplace is:
· being on top of what is going on out there
· quickly adjusting and even reinventing your business or career accordingly
· not afraid of making mistakes along the way

Back to this week’s news about the price of crude: real business opportunities exist in alternative energy, selling carbon offsets, product/industrial design, energy efficiency consulting, alternative product materials (to petroleum based plastics, packaging, etc.) transportation, and on and on.

And by being ahead of the curve in reinventing your business / career, you can benefit from an early-mover position with state-of-the-art solutions to today’s market issues and trends and avoid being stuck with a business making buggy whips.

ACTION STEPS FOR THE WEEK:

Take a hard look at your business. How long has it been since you last reviewed how updated are your products and services?

What can you add to them to make your business more state-of-the-art? How sustainable is it? For example, how can you adjust your products/services to help the planet get off oil and onto more sustainable energy?

Do you need to “update” your education? Take courses, join groups, enhance your reading materials, etc.

Make sure the process of implementing this reinvention will not take your eye off the ball with your business.

Lastly, what habit will you introduce into your business keeping you on top of the market trends?

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Article Tags: action steps, art solutions, bloomberg newswire, buggy whips, business career, carbon offsets, changing marketplace, chief executive officer, darien connecticut, design energy, different world, energy efficiency, new businesses, oil consumption, peter schiff, price of crude oil, product materials, s market, shenk, time record

About the Author: Stefan Doering
RSS for Stefan's articles - Visit Stefan's website

Hi, my name is Stefan Doering. Since 1987, I’ve been pioneering new approaches to environmental business and sustainability. After having started one of the first green retail businesses in the country and growing it to one of the largest, I now have coached hundreds of green businesses as well as teach green entrepreneurism for various NYC programs and at Columbia University's Center for Environmental Research and Education. I focus on three major areas:

1) Innovating powerful green business models,

2) Crafting and implementing marketing and positioning strategies for bringing green to mainstream, and

3) Creating a consistently profitable and sustainable business.

Click here to visit Stefan's website