Tweet

Top 5 Tips For UnReasonable Calls To Action

Guest post by: Stefan Doering

Article Overview: Most entrepreneurs leave a significant amount of business on the table by not instituting a simple request to take action after each marketing “touch” they make with prospects. Here are the top 5 tips on how to leverage your marketing.

Top 5 Tips For UnReasonable Calls To Action

Last week my wife gave me a gift of getting a massage by one of the top massage therapists in New York City. Since it’s been years since I’ve gotten one, I jumped at the chance.

The session was intense and extremely helpful.

As we were finishing, I suspected the therapist was interested in working on me more in the future on some things he noticed during our session.

I was very open to this conversation, but it never happened.

He did not say a word to me about what was next.

In fact, two other people came up to me mentioning I should consider doing more with that massage therapist.

But I wanted the “expert” to take the lead on our next steps together.

Most entrepreneurs leave serious business on the table by not having a clear and powerful call to action in place for situations like that. Instead they hope or expect the customer to take the lead.

Well, that works... about 10% of the time.

The other 90% is lost!

Most consumers prefer to be taken down the sales process by the one doing the selling.

ALWAYS be prepared with a Call To Action for your:

• Website—home page to capture their name and contact info. Can be things like a signup for a free report or your ezine.
• Blog—sign up for your RSS feed, social media accounts or subscribe to your ezine.
• Email—your signature should have an invitation to connect on the various social media sites or ezine.
• Ezine—what’s your call to action? NOTE: Notice our Be UnReasoanble Power Boost Calls To Action here?
• Live Events—signup for your free report, ezine, evaluation, etc.

Do anything less than this and you are most likely leaving business (and money) on the table.

Top 5 Tips For UnReasonable Calls To Action

• Remember You Have Nothing To Do With It! “Follow Me!” or “Sign up for our newsletter” does not work. Make it about them. Why would they want to sign up? What is in it for them? Remember to focus on benefits, not features!
• Give Perceived Value—the significance of what you offer is in the eyes of the beholder. Just because it only took you an hour to put something together doesn’t mean it is not valuable. It may save the recipient untold amounts of time, money or anguish. Leverage this perceived value in your Call To Action.
• Make the Steps Easy—Remove any barriers to entry. One click sign ups, or it’s easy to pay or “follow”. If it is too much trouble, too big a leap, or not clear what you are asking, you won’t get optimal results.
• Do Quick Follow Ups—People like confirmation that they 1) signed up correctly, 2) made the right choice in giving you their business, and 3) are appreciated for their interest in your business. This can take the form of personal autoresponders, fast return calls/emails, and follow-ups to meetings.
• Be Disciplined—If you tell someone you will follow up tomorrow, do it! If you have a weekly, or bi-weekly newsletter, then issue it like clockwork. It is a direct reflection on who you are as a businessperson. People do not like doing business with people who don’t do what they say they will.

BONUS: Re-Assess in 90 Days—after setting up your Calls to Action for each of your marketing “touches”, create specific and measurable outcomes you want. Agree to evaluate in 90 days.

When you implementing Calls to Action, results will start to happen. And when done with consistency, things grow quickly.

As for the massage therapist, he now knows the importance of initiating a Call to Action.

And he has me as a customer to show for it.

Related Articles
  Hire People with Organizational Grit!
  “Ten Tips For Making Effective Calls To Your Prospects, From Your Strategic Thinking Business Coach”
  4 Steps to Become an Effective Leader
  Is it time to be unreasonable?
  Too Many Complaints
  7 Tips to Overcome Cold Callin Jitters
  4 Steps in Getting a Big "Yes" to a Big Request
  6 Parts to UnReasonable Success
  A Call to Action for the Sales Force
  4 Steps to Going Viral on Twitter
  Employees At Risk
  Cold Calling Tips
  Just By Answering Your Telephone Can Increase Sales
  How to Manage Your Uncertainty
  Time Management Tip - Make an Appointment with Yourself
  Productivity Over Activity
  When & How To Call The Media
  Bookkeeping Tips on Tips
  What Are YOU Willing to Fight For?
  Renegade Leadership: Being a Trailblazer

Article Tags: Call to Action, marketing strategies, marketing tips, sales strategies, small business marketing



Related Forum Posts
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: Blog sells for up to $15 million - Action speaks louder than dream. What are we doing about GT suggestion? We can make this work in 2010
Advertisement that sales - Plan your marketing programme. It should include commitment to capital resources. If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads. Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company. Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles. A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action. When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers. Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!
Re: Using Craigslist SEO to Promote Your Website - Great Craiglist Tips for driving traffic. I can definitely use these to drive traffic to my blog.
Re: Watch What you Read - I agree. i believe more video's should be like Jeffery Gitomers video's under his Sales rant. They are typically not more than 3 minutes. His model seems to be; 1. Main Message (or Point) 2. Example 3. Next steps to put it into Action take away the extra "blabber" and you've got viewers that will come back.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How To Be Happy at Work? Acknowledge Yourself

What Aweber Can Do For Your Online Business

In the Year 2020 . . . Process

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.