TripleBottomLine of your Sustainable business
TripleBottomLine of your Sustainable business
Yet it is exactly as it should be. Why?
The market is correcting itself from our unsustainable ways.
Sustainability is really all about the triple-bottom-line: people, profits and planet. Here’s how it applies to New York’s falling giants:
People: are not adapting or adjusting to the changes in our environment. We are not reinventing ourselves around a more global economy, resources of energy, population increases, and technology changes. Whether they are people who run small companies or global corporations, if they do not adapt, the business will ultimately run into the ground. Just look at GM, AIG, Merrill Lynch, Lehman Brothers, Washington Mutual, Bear Sterns, and Citigroup, not to mention Freddie Mac and Fanny Mae.
Profits: are coming from unchecked ambitions. This is not just from the leaders of the above-mentioned companies. It is people like you and me as well. We demand greater and greater returns from an ever-shrinking pool of resources spread over a growing population in a more and more globally-competitive economy. We want to invest less for larger and larger returns. The pressure on our businesses to compete and generate “acceptable” profits creates a culture of mismanagement looking for more and more aggressive growth strategies with faster and faster short-term results. Sounds like an addiction, doesn’t it?
Planet: are driven by people demanding these profits and reaping havoc on our earth. Instead of respecting the Native American Iroquois’ Great Law which states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations", we borrow from our future generations… in almost every conceivable way imaginable. The most obvious results of this are seen in our energy crisis, changes in climate, recent storms and floodings, melting polar caps, and food shortages.
And while we’re addressing unsustainable behavior in business— from small to global— sustainability (or lack of it) applies to any “ecosystem” in life: ranging from sports and athletes, to relationships between husband and wife, politics within countries, education in our schools, and the healthcare for our loved ones.
Just as with business “ecosystems” being run unsustainably, when we do not stay on top of our game, nurture our relationships, elect responsible politicians, expand our minds or keep our bodies healthy, these “ecosystems” make way for the stronger to step in.
Now here’s the good news: we entrepreneurs and intrapreneurs (entrepreneurs operating within large corporations) are at a serious advantage for stepping in. For we are the innovators who keep the pulse of what is going on. As such, we are much more likely to be able to adapt and adjust to the planet’s changing tides. We can move and navigate more freely than our more traditional, larger and mostly inflexible corporate brothers.
Those of us who adapt quickly will thrive, and those of us who do not will dive.
And is that not perfect?
Action Steps for the Week:
Review your company’s triple-bottom-line. Are your actions sustainable? Where are you cutting corners to make a short-term profit?
Look to see how you can raise the bar for:
· People: how can you take care of your stakeholders— those directly involved in your business (customers, vendors, investors, community, family, neighbors, etc.)
· Planet: where are you borrowing from the future of our planet? From our children’s well-being? Are you paying attention to the impact you are having to our planet’s future and well-being? Where can you improve this?
· Profit: where might you be cutting corners to make a quick profit? Where is the value in what you offer? Real value? What can you do to amp this up and contribute more value for the same amount of money?
TripleBottomLine of your Sustainable business - To learn more about this author, visit Stefan Doering's Website.
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New York City, where I live, is going through a rough patch these days. As you know, some of Wall Street’s biggest are falling all around us.
Yet it is exactly as it should be. Why?
The market is correcting itself from our unsustainable ways.
Sustainability is really all about the triple-bottom-line: people, profits and planet. Here’s how it applies to New York’s falling giants:
People: are not adapting or adjusting to the changes in our environment. We are not reinventing ourselves around a more global economy, resources of energy, population increases, and technology changes. Whether they are people who run small companies or global corporations, if they do not adapt, the business will ultimately run into the ground. Just look at GM, AIG, Merrill Lynch, Lehman Brothers, Washington Mutual, Bear Sterns, and Citigroup, not to mention Freddie Mac and Fanny Mae.
Profits: are coming from unchecked ambitions. This is not just from the leaders of the above-mentioned companies. It is people like you and me as well. We demand greater and greater returns from an ever-shrinking pool of resources spread over a growing population in a more and more globally-competitive economy. We want to invest less for larger and larger returns. The pressure on our businesses to compete and generate “acceptable” profits creates a culture of mismanagement looking for more and more aggressive growth strategies with faster and faster short-term results. Sounds like an addiction, doesn’t it?
Planet: are driven by people demanding these profits and reaping havoc on our earth. Instead of respecting the Native American Iroquois’ Great Law which states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations", we borrow from our future generations… in almost every conceivable way imaginable. The most obvious results of this are seen in our energy crisis, changes in climate, recent storms and floodings, melting polar caps, and food shortages.
And while we’re addressing unsustainable behavior in business— from small to global— sustainability (or lack of it) applies to any “ecosystem” in life: ranging from sports and athletes, to relationships between husband and wife, politics within countries, education in our schools, and the healthcare for our loved ones.
Just as with business “ecosystems” being run unsustainably, when we do not stay on top of our game, nurture our relationships, elect responsible politicians, expand our minds or keep our bodies healthy, these “ecosystems” make way for the stronger to step in.
Now here’s the good news: we entrepreneurs and intrapreneurs (entrepreneurs operating within large corporations) are at a serious advantage for stepping in. For we are the innovators who keep the pulse of what is going on. As such, we are much more likely to be able to adapt and adjust to the planet’s changing tides. We can move and navigate more freely than our more traditional, larger and mostly inflexible corporate brothers.
Those of us who adapt quickly will thrive, and those of us who do not will dive.
And is that not perfect?
Action Steps for the Week:
Review your company’s triple-bottom-line. Are your actions sustainable? Where are you cutting corners to make a short-term profit?
Look to see how you can raise the bar for:
· People: how can you take care of your stakeholders— those directly involved in your business (customers, vendors, investors, community, family, neighbors, etc.)
· Planet: where are you borrowing from the future of our planet? From our children’s well-being? Are you paying attention to the impact you are having to our planet’s future and well-being? Where can you improve this?
· Profit: where might you be cutting corners to make a quick profit? Where is the value in what you offer? Real value? What can you do to amp this up and contribute more value for the same amount of money?
TripleBottomLine of your Sustainable business - To learn more about this author, visit Stefan Doering's Website.
Like this article? Share it with your friends
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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