Tweet

What Are YOU Willing to Fight For?

Guest post by: Stefan Doering

Article Overview: When you are clear on what is core to your beliefs and something you would go to the ends of the earth to make happen, you can move mountains. Achieving UnReasonable results requires this. Here’s how.

What Are YOU Willing to Fight For?

Last Monday I was really sweating it out. The colleagues of my mastermind group, all top entrepreneurs, had me on the grill.

I had just finished telling them the UnReasonable goals my two companies were going to achieve in 2011.

And they weren’t buying it.

One member of our group, Michael Margolis of Get Storiedand the “Dean of Story University” for businesses and entrepreneurs said, “Stefan, this all sounds cool, but it is lacking your passion.”

“What are you willing to fight for in your businesses?” he continued. “What is so core to your existence that you’ll do whatever it takes to make it happen?”

Great question! I was embarrassed I didn’t have an answer, though. And told them I would have it in a week.

The answer to Michael’s question is crucial to anyone committed to achieving the UnReasonable.

Look at what the citizens in Egypt have recently accomplished in just 18 days. Tunisia. And now possibly Libya as well as several others?

What they were willing to fight for was to have a say in their lives. And they were willing to risk their lives for it.

Now imagine the impact your business would have when you approach it from the same perspective!

Don’t be confused with what you are willing to fight for and your company’s vision/mission statement. It is something core and dear to you and your employees. It is what you are all about.

It’s personal.

The benefits for your business:

· Complete Focus—with clarity on what is core to you and your business. Your rapid response system will jump up to the situations as they come up.

· Clear Target Market—when you know what is most near-and-dear to you and your business you’ll be clearer on whom to aim your product/service at.

· Powerful Team—imagine how quickly you can mobilize a team around your core beliefs, once articulated. People love following a leader clear on their values.

· Engaged Stakeholders—those whom resonate with these core beliefs will most likely quickly jump on board.

· UnReasonable Achievements—with a powerful why there is no telling what the ensuing energy and inspiration will create. It might even amaze you!

Knowing the impact of having an answer to Michael’s question, I spent the week contemplating what I was willing to fight for. I meditated on it and ran it past several people. And got tons of coaching on it.

And after several long days of turmoil, I suddenly got it.

I am willing to fight for those committed to being the best they can be with the environment and society.

Immediately after writing this down I saw how my entire life has been devoted to working with those committed to this crucial purpose.

And the hairs on the back of my neck were standing up.

Action Steps for the Week

Planned out your business goals for the year? How do you feel about it? Feel like you’re playing UnReasonably? Super-excited about achieving them?

What are YOU willing to fight for? If there were only ONE thing that is the most important to you in regards to your business, what is it?

It’s that thing you will protect with everything you have and too sacred to leave behind.

Be with this.

Come up with a list of possibilities. Narrow them down by asking yourself: which of the (first) two on your list is more important? The next two? And so on until there is only one left.

Then be with this one core thing you are willing to fight for until you feel it. Feel the energy and passion around it? No feeling, go back and try again.

And when you get it you will know. Your creative juices and energy will start to take your body over. You will more easily create a new set of goals and

go to UnReasonable lengths to achieve them.

Just have your seatbelt on!

Related Articles
  You don't have the power
  Marketing Strategy: Fight an Evil Enemy
  Fight or Flight: It’s Now Optional
  Lesson #3: Give Them an Experience They Will Never Forget
  Motivational speaker: Boxing Legend George Foreman
  New Years Resolutions
  STRESS-- A NATURAL RESPONSE?
  Your Philosophy Rules Your Business
  Lesson #4: Fight To Find Your Place In The Field
  Lesson #5: “I let negativity roll off me like water off a duck’s back.”
  The Five Things Leaders Do On a Daily Basis to Be On Top!
  Lesson #5: Do Not Waste Time Marketing Outside Your Target Audience
  Five Tips for Fighting Fairly
  Choose Your Battles and Listen: Greg Foster
  LEADERS BELEIVE IN THEMSELVES AND OTHERS TOO.
  Control Your Attitude to Improve Your Communications
  Our Real Competition
  3 Tips for Healthy Change at Work
  When to Fold ‘Em
  Lessons to be Learned When Politicians Attack the Media

Article Tags: achieving business success, achieving results, BEST coaches, business results, goal setting, Stefan Doering



Related Forum Posts
You don't need the new iPhone - [i:3jvapemj]I stole this article from a minimalist site. He has given everyone to steal his posts and use it anywhere at anytime and without giving credit to him.His name is Leo Babauta. So enjoy.[/i:3jvapemj] ................................................................................................................... Many of you have seen the video and reviews of the new iPhone 4S, and yes, it looks great. Don’t rush out to order it. Here’s why: you don’t need it. True, it is sleek and sexy and full of great features like a great camera and personal assistant and a better screen, etc. But you don’t need it today any more than you needed it yesterday, or 5 years ago. Yesterday, without the new iPhone, your life was good. Some of you were happy and content and were actually able to do your work and get on with your life without the new iPhone. Today, Apple announces its newest device, and the press and tech bloggers swoon. We all have to get the latest device, or we’ll no longer be hip, we’ll no longer be part of the “in” crowd. And yet, is it really that essential? I’ve wanted an iPhone for almost 5 years now, but haven’t bought one because I know I don’t need it. Will it make my life a bit more fun? Sure, possibly — but so will a walk in the park with my kids, or a hike with a friend, or a free book at the library. I don’t need to spend $199 plus thousands of dollars on a 2-year contract to make my life a bit more fun. Five years ago, the iPhone didn’t exist. It wasn’t a need in your life. You were able to live perfectly without it. And now that it does exist, all of that is true. It’s Apple’s marketing that has worked on us, and we’re fools for it. The same, of course, is true of all other technology and sleek consumerist products. It’s just that Apple is better at it than most. Don’t give in. Fight the marketing, by noticing and letting go of the urges that marketing creates in us. Find contentment without products. You’re better than that.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Getting The Media Attention You Deserve

Five Ways to Show Honest Appreciation

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.