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Why Managing Waste is So Crucial in Your Biz
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| Guest post by: Stefan Doering |
Article Overview: Waste not only leads to the loss of resources, but it also leads to the loss of customer trustworthiness. That is why one of the main focuses of any business should be to increase efficiency, while reducing waste. Here are some "efficient" tips.
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Free Download - Stuck Launching Your Business? By Stefan Doering |
Why Managing Waste is So Crucial in Your Biz
The oil spill is now
estimated to pouring up to 40 million barrels into the Gulf of Mexico. At
four times that of the 1989 Exxon Valdez spill in Alaska, this makes it the
worst environmental disaster in US history, and one of the worst oil spills in
the world.
This waste has already
cost BP over $45 billion as their stock price is now the lowest it’s been in
over two decades, dropping over 30% since the Gulf disaster began April 20th.
And that is only the
beginning.
In addition to
spending almost $1 billion, BP is facing up to another $14 billion in clean up
costs, according to managing director of ClearView Energy Partners’ Kevin
Book’s estimate in this week’s New York Times.
Not to mention the
150+ lawsuits already filed against BP and other various partners in the Gulf
spill, with legions more lawsuits to follow.
None of this, of
course, calculates the loss of consumer confidence in BP. Or trust.
We can only speculate the impact this will have on BP in the years to come.
No one will ever be
able to calculate all this waste generated by the Gulf oil spill. Wasted
energy, time, livelihoods, resources, biodiversity, productivity and
reputations are just a few that immediately come to mind.
“Waste is any measurable
cost that goes into our product [or service] that does not add value to our
customer, “ explains Ray
Anderson founder of multi-billion-dollar Interface, in his book Confessions
of a Radical Industrialist.
Where are you wasting
in your business?
I am willing to bet
there is a tremendous amount of waste going on in your business. In any
business, for that matter. All have an impact to everyone involved.
Where to look for
waste in your business:
•
Time—your and other people’s time. Where
you spend time vs. where you should to grow your business. For
example, e-mails, technology glitches, endless meetings, etc.
•
Energy—a) yours/your staff’s: wasted on
poorly planned and or executed business strategies, and b) environmental:
traveling to meetings (flying, driving, etc.) using fossil fuels instead of
using video conferences, lack of energy-efficiency in your office or production
process (see below), and so on.
•
Production—any materials you do not use and are
thrown away when making your product or performing your service.
Examples: “cuttings” from making your product, you end up throwing away
instead of reusing or repurposing. Or not having an efficient system for
servicing a client and taking too long to generate what they hired you to do.
•
Administration—lack of systems or structures to
keep the business moving smoothly. For example, incorrect billing, not
managing follow-throughs, delayed return phone calls, poorly managed
bookkeeping sales and expense forecasting and cash flow planning.
•
Marketing—missed opportunities in sales leads,
lack of sales and marketing plans and unnecessary marketing “collateral”
(brochures, business cards, handouts, etc.)
Here’s the thing about
waste: when managed effectively, you do way, way, WAY more than
reduce your carbon footprint. You reduce your expenses and most likely
increase your revenue. Substantially.
If you ever question
the impact of business-generated waste, just remember the impact of BP’s waste
in the Gulf of Mexico going on right now.
Action Steps for the
Week:
One of the biggest
areas for improvement in any business is looking for ways to increase
efficiencies and reduce wastes.
Take a look at your
business. Where are you wasting? Can’t find anything? You’re
not looking hard enough!
In Confessions of a
Radical Industrialist, Ray Anderson suggests the following:
•
How effective is your use of materials? In
a word, resource efficiency.
•
How much have you reduced your energy use,
especially non-renewable energy use (Editors Note: i.e. fossil fuels and
your time.)
•
How big a bite have you taken out of
nonproductive costs and activities, including administrative costs?
The more you look for inefficiencies,
the more you will see room for improvement. And more you see and start acting
on, the more you will want to improve.
If you do not find that to be the case,
five minutes with me on the phone and I’ll be happy to set you straight!
Article Tags: BP, business inefficiencies, cost of waste, Exxon Valdez oil spill, Gulf oil spill, managing resources, resource management, risk management, Stefan Doering, waste management, waste reduction
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About the Author: Stefan Doering RSS for Stefan's articles - Visit Stefan's website Hi, my name is Stefan Doering. Since 1987, I’ve been pioneering new approaches to environmental business and sustainability. After having started one of the first green retail businesses in the country and growing it to one of the largest, I now have coached hundreds of green businesses as well as teach green entrepreneurism for various NYC programs and at Columbia University's Center for Environmental Research and Education. I focus on three major areas: 1) Innovating powerful green business models, 2) Crafting and implementing marketing and positioning strategies for bringing green to mainstream, and 3) Creating a consistently profitable and sustainable business. Click here to visit Stefan's website What is the TRUE Cost of Being Reasonable 1 Strategy to Achieve Financial Success in Biz Five Steps to Keeping Ahead of the Pack How To Stay Focused On the Important Stuff A Clear Goal Creates Momentum |
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